stacks
The most insidious part of any deception is not its outrageous claims but its appeal to the needs of its potential audience. The real art of deception lies in understanding how subtle touches and preconceptions can be twisted in the minds of the audience. Successful deception requires a cooperative audience. The key is finding smart people with shared expectations and preconceptions. Audiences with shared expectations and preconceptions will make allowances, will reach the 'right' conclusion and will unwittingly participate in the deception. This is the case with all celebrity figures, which have an economic interest in furthering the status quo.
television chains

corporate media

(or psychological operations)

blogging

Fairness Doctrine

News Distortion Rule

fair advertising and governement bodies


"Capture the press!
Through it everything will come
to you in the natural course of events."
- Adolphe Cremioux* 1907

"The people who own and manage national impact media are Zionists and, with other influential Zionists, helped create a disastrous US Mideast policy. All you have to do is check the real policy makers and owners and you find a much higher concentration of Zionists than you're going to find in the population. By national impact media I am referring to the major news wire services, pollsters, Time and Newsweek magazines, the New York Times, Washington Post, and the International Herald Tribune. For example, CBS' Mr (William) Paley's a Zionist. Mr Julian Goodman, who runs NBC, and there's a Leonard Goldenson at ABC. Mrs Katherine Graham owns the Washington Post and Mr Sulzberger the New York Times. They now dominate the news media. I see no reason why nearly half the foreign aid this nation has to give goes to Israel, except for the influence of this Zionist lobby." - Spiro Agnew, forced to resign after making this speech


corporate news

"I do not believe the "free press" is free any more.
The press is saying what they have been told to say." - Major General Albert Stubblebine
(former commanding general of the US Army Intelligence and Security Command)

Really Bad Media

Sedation by Sound-Bite

The 25 Rules of Disinformation

The Victory of 'Perception Management'

Why industry is trying to tell you how to think

Inside the Shadowy Manipulation of American Journalists

Astroturf and manipulation of media messages

Retractions Of Reporting Are Quite Selective

How Movies Can Change Our Minds

A Mental-Health Epidemic In The Newsroom


"Persuasion is often more effectual than force
and appearances often are deceiving." - Aesop


imagine 6 corporations

"Inverted totalitarianism enforces ideological uniformity by using mass communication systems to instill profligate consumption as an inner compulsion and to substitute our illusions of ourselves for reality."
- Christopher Lynn Hedges

"That we are being propelled in the direction of Brave New World is obvious. But no less obvious is the fact that we can, if we so desire, refuse to co-operate with the blind forces that are propelling us."
- Aldous Huxley, Brave New World Revisited

"Mass communication, in a word, is neither good nor bad; it is simply a force and, like any other force, it can be used either well or ill. Used in one way, the press, the radio and the cinema are indispensable to the survival of democracy. Used in another way, they are among the most powerful weapons in the dictator's armory. In the field of mass communications as in almost every other field of enterprise, technological progress has hurt the Little Man and helped the Big Man.

In regard to propaganda the early advocates of universal literacy and a free press envisaged only two possibilities: the propaganda might be true, or it might be false. They did not foresee what in fact has happened, above all in our Western capitalist democracies - the development of a vast mass communications industry, concerned in the main neither with the true nor the false, but with the unreal, the more or less totally irrelevant. In a word, they failed to take into account man's almost infinite appetite for distractions." - Aldous Huxley, Brave New World Revisited



manufactured_consent

"To keep information from the public is the function of the corporate media." - Gore Vidal

"The role of the media in manufacturing consent is very well documented. The phrase, incidentally, is not mine. It is taken from the essays on democracy by Walter Lippmann, the leading American public intellectual of the 20th century. Walter Lippmann described the "manufacture of consent" as an innovation in the "art of democracy". He recommended manufactured consent to control the "ignorant and meddlesome outsiders" -- the general population -- whose " function" in a democracy is to be "spectators", not "participants" in making and implementing decisions. That is a standard theme among elite intellectuals from widely varying sociopolitical systems."
- Noam Chomsky

"Mainstream media is no longer about informing the public but about personalities and attractiveness. What's amazing is that highly paid executives still don't grasp why millions flock to non-mainstream sources to find out what's really happening; meanwhile, their ratings continue to decline. I recommend these execs go back and view Edward R. Murrow, Walter Cronkite and "The Huntley-Brinkley Report" to get a grasp of what the media could and should do to fulfill their duty of informing the public." - Matt Giorgi

"Nothing real issues from the American media. The mindlessness of the news reflects the mindlessness of the government, for which it is a spokesperson. The American media does not serve American democracy or American interests. It serves the few people who exercise power."
- Paul Craig Roberts, Assistant Secretary of the Treasury in the Reagan Administration

"Our minds are being impacted through a long standing series of programs aimed at manipulating public opinion through intelligence agencies, think tanks, corporate media and a host of non-governmental organizations designed to engender fear, division and uncertainty in the public." - Peter Phillips, Lew Brown and Bridget Thornton


diversity

"Inevitably, the media create a circus,
elevating everything and elucidating nothing."
- Stephany Yablow

"The mainstream media ignore information they don't want people to know about. Television is the modern weapon. It's better than a bomb. Whoever controls it controls the people and the people don't even realize it. This television fantasy world is what we are fighting against." - Eric Hufschmid

"The only programming that really matters to those in power is the advertisements. A show is a success if the people who watched it go and buy the products that were advertised." - Dean Batali

Mass media is existent today for one purpose and one purpose alone - psychological operations.

Psychological operations are undertaken to 'market' or to sell a product to a target audience. That product may come in a solid form such as an iPod, a digital form such as the songs sold by iTunes or the product may come packaged as an idea or an opinion.

Gathering personal information has long been a standard corporate process as that information is understood to equate to the ability to further 'serve' and 'supply' the consumer. The extent of personal information collection took on dramatic new dimensions in the 1990s due to profound improvements in computing, the advent of the internet and the automation of customer relations. Most of this gathering of personal information takes place out of the public view without the individual's direct consent.

Marketers are on a data collection binge, gathering, parsing, and shaping more information about more people than ever before in history. These include not just credit bureaus, banks and telemarketers but each and every corporation that wants to know when, what, why and where you purchase products.

Multitudes of corporations give you toll-free numbers to make life more convenient, give you no charge debit card, give you credit card accounts, provide you with the 'chip' in the card, the 'chip' in your pet cat or the 'chip' implanted in you which activates your account. Corporations in far distant lands harvest data about you from surveys, public records, credit card applications, warranty cards, and so many other forms, like giant combines harvesting glyphosate tainted wheat or soybeans.

Both the government and corporations now use exactly the same tools to predict and modify collective as well as individual behavior. Government and corporate goals have become one and the same - predict and modify the behavior, collectively and individually, of every consumer.

Market specialists have demonstrated through the magic of branding time and time again that they can appeal to the emotions of the target audience to get them to think and act as their corporate or government sponsors desire. A truly effective marketing program must have the input of highly-qualified clinical psychologists " who specialize in the subconscious dynamics of human behavior and motivation'' and who are knowledgeable about the "social and cultural values of different target audiences.''

After the September 11, 2001 the federal government intelligent agencies partnered up with the information brokers and database market who had quietly amassed vast reservoirs of information about Americans and created tools to track, assess, and predict individual American behavior. The corporate owners of the vast reservoirs of information about Americans understand and predict collective behavior better than an average individual can predict his or her own behavior.

Psychological operations are planned operations to convey selected information and opinions to select audiences to influence individual objective reasoning, emotion, behavior of organizations, groups and ultimately the populace.

Psychological operations became standard federal government procedure when the Psychological Strategy Board was established by a Harry S. Truman Presidential Directive of April 4, 1951.

Dwight D. Eisenhower changed the name to the Operations Coordinating Board.


Psychological operations, which is psychological warfare, and every corporate marketing campaign is based on simply learning every little thing about your target audience, their beliefs, likes and dislikes, strengths, weaknesses, and vulnerabilities. Once you know what motivates your target audience, you are ready to begin your propaganda campaign.

A psychological warfare, propaganda or marketing campaign is a war for the soul using deception to create in target audience or group behavior, emotional desire, and opinions that support the attainment of desired objectives. The primary weapons used are sights and sounds which can be disseminated by face-to-face communication, radio or loudspeaker, television, leaflets, newspapers, books, magazines and/or posters.

"Through their international news agencies they mould your minds and have you see the world not as it is, but as they want you to see it. Through their cinema, they are the educators of our youth - and with just one film in two hours, can wipe out of a child's brain what he has learned in six months in the home, the church or the school." - Adrien Arcand October 31, 1937

Today computer-generated digital images are easily manipulated making it extremely easy to stage and invent scenes of propaganda. The signature image of the fall of Baghdad, the toppling of a statue of Saddam Hussein surrounded by a large, jostling crowd of celebrating Iraqis, was staged. The crowd was not the "massive demonstration" that was widely reported, a depiction buttressed by the dense congestion in the close-up images. A Reuters long-distance shot of the entire square where the statue was downed shows the crowd was small, no more than about 200 people.


magic tricks in a box

It is human nature to believe your eyes,
giving images a visceral power words can not match.

Faking or staging photos is not a new idea. There are many ways to deceive the eye as any magician will attest to. The stakes in recent times have been particularly high and many individuals have been taken in repeatedly by potent fictions with serious consequences.

Images are often the only thing an individual will recall. A healthy dose of skepticism is needed in judging the authenticity of images. Deceptive images that appear truthful and speed across the digital transom will continue to poison our sense of reality creating a conceptually false reality and re-writing history.

In a memo written to Secretary of State John Foster Dulles on 24 October 1953, Dwight D. Eisenhower defined psychological warfare as any thing "from the singing of a beautiful anthem up to the most extraordinary category of physical sabotage."

For psychological operations to be effective, you must carefully plan your propaganda campaign.

Persuasion using deception relies on false logic, irrational fear, unnatural desire as well as other emotional factors to promote specific emotions, opinions or behaviors. You must understand the target audiences belief systems and not use beliefs the target audience can identify as other than their own.

There are three 'colors' of propaganda:

'white'- truthfully - attributed and non-attributed messages

'gray'- falsely attributed to a third party messages

'black' - nothing less than a form of intellectual subversion

"Propagandists have for a long while realized that a lie is not good for their purposes,
that "truth pays," that propaganda must be based upon facts." - Jacques Ellul

Giant strides in behavioral psychological sciences enable social engineers to understand why people behave as they do.

Historically, the application of psychological operations has proven to be essential in the successful waging of war. Use of psychological operations as a force multiplier is easily recognized by warriors, politicians, psychopaths, chief operating officers and chief financial officers.

Alexander III of Macedonia conquered most of the known world but he spread himself thin. Alexander III of Macedonia only option was to retreat and regroup forces with the armies he had left behind.

Fearing defeat Alexander III of Macedonia instructed his armor smiths to make several oversized armor breastplates and helmets that would fit "giants", men 7 to 8 feet tall. During the night his forces withdrew leaving behind the oversized armor. The deception sowed enough doubt and fear that the opposing force elected not to pursue.

Sun Tsu strongly advocated the use of psychological warfare as a force multiplier.

Sun Tsu wrote that:

"To capture the enemy's entire army is better than to destroy it; to take intact a regiment, a company, or a squad is better than to destroy them. For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the supreme excellence. Thus, what is of supreme importance in war is to attack the enemy's strategy. Next best is to disrupt his alliances by diplomacy. The next best is to attack his army. And the worst policy is to attack cities."

Sun Tzu understood that given the opportunity, an adversary will surrender to a superior commander prior to conflict.

The image of total, barbaric domination Genghis Khan used was greatly enhanced by use of deception, operational security, and targeting his adversaries' decision-making process.

"Agents of influence" were sent in advance of his armies to do face-to-face psychological warfare sowing fear by telling of the brutality of the large Mongol army. A network of "arrow riders" created the illusion of invincible numbers by facilitating rapid troop maneuvers while targeting enemy messengers to prevent enemy commanders from communicating with each other.

Adolf Hitler rose to power by exploiting the dissatisfaction of supporters of the traditional left and right wing parties, by dwelling on the failure of these parties to solve the problems created by the conditions imposed on Germany under the Treaty of Versailles.

Adolf Hitler then presented national socialism as the one movement capable of uniting conservative nationalists with international socialists, the professional classes with the working classes in the service of the nation. The speeches he delivered urged national pride and unity and placed the blame for all of Germany's problems on 'others'.

Adolf Hitler's oratory techniques and use of propaganda gave him a truly hypnotic grip over the German masses. Joseph Goebbels, minister of propaganda, practiced the techniques of psychological operations both to unite Germany and to intimidate their enemies.

The most well known innovative use of psychological warfare must be attributed to a radio broadcast by the British Broadcasting Corporation, the BBC.

1940 When the German invasion of England seemed imminent, a regular BBC radio program, easily heard and often listened to by the Germans, began a series of English language lessons for the invaders. These broadcasts of course were presented in flawless German.

The British announcer stated the purpose of these broadcast like this:

"…..and so it will be best if you learn a few useful phrases in English before visiting us. For your first lesson, we take 'DIE KANAUEBERFAHRT'. The channel crossing." ... "Now, just repeat after me: 'DAS BOOT SINKT.' The boat is sinking. The boat is sinking" ... "DAS WASSER IST KALT. The water is cold. SER KALT. Very cold" ... "Now I will give you a verb that should be very useful. Again, please repeat after me. ICH BRENNE. i am burning. Du Brennst. You are burning. ER BRENNT. He is burning. WIR BRENNEN. We burn. IHR BRENNT. You are burning. SIR BRENNEN. They are burning."

This crude propaganda proved extremly effective. The phrases about burning in the English Channel seemed to confirm the intensive rumors already being spread by British agents on the continent that the British had perfected an apparatus with which they were going to set fires in the Channel and on the English beaches whenever Hitler launched his invasion. Although not true, the rumors were so well planned and cleverly spread that to this day many Germans still believe them.




broadcast

"The readiness with which the corporate media and intellectuals adapt to and serve their leaders surprises many who don't grasp the extent to which the corporate media are a part of the imperial enterprise structure, and how naturally the intellectual community accepts and works within the parameters fixed by imperial needs." - Edward S. Herman, Professor Emeritus of Finance at the Wharton School of the University of Pennsylvania

The power of the subconscious to facilitate belief should never be underestimated.

Documents found after the war confirmed that the German high command believed that the British had a workable plan to set fire to the English Channel. Masters of propaganda were beaten at their own trick! Obviously they were not in touch with their subconscious. This propaganda worked on a subconscious level as a fantasy seen as a reality.

Perhaps the most ambitious and spectacular psychological operations of modern times was the effort of the Allies to convince the German high command that the upcoming Allied invasion of Europe would occur across the beaches near the Pas de Calais. Psychological operations of the Allies created the fictitious "Army group Patton," which was poised to strike across the English Channel at the Germans 15th Panzer Army defending the Pas de Calais. Even after the Allied invasion came at Normandy, Adolf Hitler would not allow for the deployment of the 15th Panzer Army from the Pas de Calais. Adolf Hitler was convinced that the Normandy invasion was only a prelude to the real invasion. The 15th Panzer Army waited in vain at the Pas de Calais for nearly SEVEN WEEKS for Army group Patton, an invasion that was never to come.

General of the army Omar Bradley later referred to this propaganda operation as "the biggest hoax of the war". The German army never fully recovered from the reversals set in motion by their delay in releasing the 15th Panzer army and Germany lost the war as a result.

The next example concerns another objective of psychological operations, it's use is to promote cooperation, unity and morale within a target audience.

With Joseph Vissarionovich Stalin's regime reeling under the blows of the German blitz in 1941, Joseph Vissarionovich Stalin sensed that the ideological abstractions and communist platitudes, which the communist party had driven into the minds of its captive domestic audience were in reality barren. Ideological abstractions and communist platitudes did not have the emotional and spiritual impact necessary to fortify the Russian people for their struggle against Hitler's armies.

Therefore, Joseph Vissarionovich Stalin systematically set about identifying the 'communist' regime with "Holy Russia", "Mother Russia", Russia's ancient heritage and the accompanying archetypical symbolism. The two Russian institutions with the deepest roots in the past, the army and the church, were cultivated by Joseph Vissarionovich Stalin's propagandists as never before in the Soviet Socialist Union's history. The historic accomplishments of Russian armies were glorified. The church hierarchy and class distinctions were returned to pre-revolution standards. "PRAVDA," dropped its Marxist motto, "WORKERS OF THE WORLD, UNITE," and substituted the openly nationalistic slogan, "DEATH TO THE GERMAN INVADER."

The ensuing struggle became and is still officially known in Soviet history as "The Great Patriotic War". Even Joseph Vissarionovich Stalin, one of the most ruthless dictators of the 20th Century, realized that his conventional military weapons alone, were not enough to meet the challenge of the German armies. Joseph Vissarionovich Stalin's choice of utilizing psychological operations to augment his conventional military forces played a major role in maintaining the survival of his 'communist' regime.

By this time radio broadcasts had become a major means of passing propaganda and deceiving the target audience. During WWII Japan used the notorious "Tokyo Rose" to broadcast music, propaganda, and words of discouragement to allied forces. The Germans used Mildred Gillar, better remembered as "Axis Sally".

"By the beginning of the 1940's very few people doubted the sentiments and the effects that radio was capable of producing. Behind the polished walnut or mahogany cabinets were hidden the national identity documents of the era: multitudes of dreams, unleashed imagination, talented people trained in all the different kinds of entertainment ranging from drama to humor. Radio dictated the limits of possibility where fiction and reality mingled and singing voices raised or lowered the volume of people's lives as if illusion or disillusion were a sort of resounding destiny" - Ulanovsky, César: Días de Radio, ed. Espasa-Calpe, Buenos Aires, 1995, p. 121

In Vietnam "Hanoi Hannah" broadcasted a daily radio program where she played music, coupled with the North's view of the news and messages of discouragement to our troops.



war is peace freedom is slavery ignorance is strength

Fairness Doctrine

buy a politician

"Television is just another appliance - it's a toaster with images."
Mark Fowler

R.I.P., Fairness Doctrine

"The clear intent was to prevent a monopoly of commercial values from overwhelming democratic values - to assure that the official image of reality - corporate or government - was not the only image of reality that reached the people." - Bill Moyers

1927 Federal Radio Act requires broadcasters, as a condition of their licenses, operate in the public interest by covering important policy issues and providing equal time to both sides of public questions. Electromagnetic frequencies, or 'airwaves', are regarded and regulated as a public trust, a communal resource like clean air and clean water, the commons.

1960s FCC and the courts apply the Fairness Doctrine to require cigarette manufacturers to include the surgeon general's warnings in their television and radio advertisements. Polluters are required to notify the public when advertising a polluting product. Advertisers of gas guzzling automobiles, for example, have to provide rebuttal time for public interest advocates to debate the impact of wasteful fuel consumption.

1969 Supreme Court unanimously upholds the Fairness Doctrine in the Red Lion case: "the right of the viewers and listeners, not the right of the broadcasters which is paramount."

1988 A Syracuse, New York, television station has broadcast nine paid editorials advocating the construction of a nuclear power plant. The station refuses to air opposing viewpoints of an anti-nuke group. Three Ronald Reagan appointees side with the television station applying a laissez-faire privatization philosophy to the airwaves. Broadcasters would henceforth be under no obligation to air views that opposed their own.

"C-SPAN is seen regularly by twice as many men as women. Less well educated individuals and those who do not use computers most often say they never watch the channel." - Pew Research Center for the People and the Press

1995 C-SPAN launched Washington Journal, a political talkshow described as a "flagship viewer call-in program." Airing seven mornings a week, usually three hours per day, Washington Journal generally features a host, guests and viewer calls.

November 1, 2004 to April 30, 2005 Extra! studies Washington Journal guestlist, tabulating all 663 guests that appear on the show. Guests are classified by gender, ethnicity, party affiliation (if any) and profession. The study also looked at the think tanks most prominently represented on the television show.

Washington Journal skews rightward, favoring Republican and right-of-center interview subjects. No representative of a third party appeared during the study period. The American Enterprise Institute and the Carnegie Endowment for International Peace were the best-represented think tanks, providing ten guests each. The Brookings Institution had seven guests, followed by the Heritage Foundation and the Center for Strategic and International Studies, two conservative groups whose experts each appeared five times. Among left-leaning think tanks, only the Center for International Policy provided as many as two guests. Citizen-based organizations and public interest groups accounted for just nine percent of total guests. Union representatives, environmentalists and consumer rights groups accounted for just six guest appearances, or one percent of the total.

"No more than four out of ten [cable viewers] ever watch C-SPAN. I took at face value what people were saying - in the government and in the corporate media and in business over the years - that all they really cared about was fairness and objectivity. I don't want the government to tell me what I can listen to. I would trust the public at large any day to make a decision over what is good and what is evil." - Brian Lamb, CEO C-SPAN

Absent a resurrection of the Fairness Doctrine, American civic life, already invisible on television, will become an irrelevant relic to the next generation which will know little about relevant issues or why they should participate in democracy.




programmed belief

fair advertising and government bodies

"If you're in government, you can lie to your heart's content so long as the lie is intended to advance your agenda." - Jonathan Chait

Most dairy cows live miserable lives in over crowded barren dirt lots. Dairy cows are artificially inseminated annually because they do not produce milk without pregnancies. Dairy cows are pumped full of hormones, including bovine growth hormones, so that they will give 10 times as much milk as they would naturally. Their calves are carted off to veal crates.

At about age 5 'happy' cows are turned into hamburgers.

People for the Ethical Treatment of Animals, PETA, filed a law suit that stated that the California Milk Advisory Board, a State of California governmental agency, had falsely advertised conditions under which dairy cattle live in the "happy cows" advertising campaign.

PETA's suit failed on the grounds that government agencies are exempt from fair advertising laws.

U.S. Repeals Propaganda Ban

'Anti-Propaganda' Ban Repealed


snope this

blogging

Think that blog opinion is honest? Think again. Thousands of bloggers are writing sponsored posts.

"Using a blog to attract and engage customers is fast becoming a popular marketing strategy." - Karen E. Klein

Check out PayPerPost Inc. which states on it's web site:

"PayPerPost is the leading marketplace for Consumer Generated Advertising. The PayPerPost platform connects advertisers and Consumer Content Creators to deliver compelling marketing messages. The marketplace is fueled by the self-expression of bloggers, videographers, photographers, podcasters and participants in social networks."

A blogger convention teaches bloggers how to "monetize your voice."

"Why should you attend PostieCon '07? Two words: Rock Star. Bloggers and Internet personalities are the Rock Stars of the information age. Bloggers reach millions of dedicated fans on a day to day basis, it's easy to see why today's humble blogger could potentially be tomorrow's Rock Star. That's why PostieCon '07's theme is "You're A Rock Star". We are here to educate bloggers on how to build traffic and readership, and use your notoriety and unique brand to create value and monetize your voice."

"Advertisers are trying to buy a blogger's voice, and once they've bought it they own it." - Jeff Jarvis

"PayPerPost versus authentic blogging is like comparing prostitution with making compassion to someone you care for deeply." - Jason MaCabe Calacanis

Other pay per post sites include ReviewMe, Loud Launch, SponsoredReviews.com.

Blogging has become just another way for commercial endeavors to propagandize.

"Corporate blogs are giving established companies and obscure brands alike the ability to connect with their audiences on a more personal level, build trust, collect valuable feedback and foster strengthened business relationships. More importantly, these companies are enjoying tangible returns in their blogging investment in the form of increased sales, partnerships, business opportunities, press coverage and lead generation." - www.backbonemedia.com

CEO and exec bloggers include Alan Meckler, Bill Marriott, Bob Langert, Bob Lutz, Bob Parsons, David Bain, David Sifry, Irving Wladawsky-Berger, Jonathan Schwartz, Karen Christensen, Mark Cuban, Richard Edelman, Ted Leonsis and Zane Safrit.

Alan Meckler = Jupitermedia, Inc.; Bill Marriott = Marriott International; Bob Langert = Senior Director for Corporate Social Responsibility at McDonald's; Robert "Bob" A. Lutz = General Motors Vice Chairman of Product Development and Chairman of GM North America; Bob (Robert) Parsons = CEO and founder of Go Daddy; David Bain = 'viral mrketing' PurpleInternetMarketing.com; Dave Sifry = Technorati; Irving Wladawsky-Berger = Chairman Emeritus, IBM Academy of Technology; Jonathan Ian Schwartz = President and CEO of Sun Microsystems; Karen Christensen = CEO Berkshire Publishing Group; Richard Edelman = CEO Edelman, first to employ the Web in crisis management; Ted Leonsis = Vice Chairman of America Online; Zane Safrit, CEO Conference Calls Unlimited

"Amazon.com runs a side business called Mechanical Turk ... where people can go, register, and get paid to do little tasks that computers can't do," explained blogger and film student Arlen Parsa. While on the site, Parsa saw a request to review Belkin International's consumer electronics products. The instructions were to "give a 100% rating (as high as possible)," "write as if you own the product and are using it," and to mark any negative reviews as "not helpful." The request was posted by Belkin's business development representative, Mike Bayard, who offered 65 cents for each positive review. Parsa noted that the product Bayard was paying people to praise "has consistently gotten bad reviews" from real users. "Bayard has also been paying people to post fake reviews on Buy.com and Newegg," and posting positive reviews himself, under different names, along with another Belkin employee. Belkin responded by saying it "does not participate in, nor does it endorse, unethical practices like this." - The Daily Background (blog), January 16, 2009

"Years ago, if I wanted to place a bad story, I would have bribe an investigative reporter. He'd resist due to journalistic standards. He'd have to spend weeks, if not months, on the research." - Eric Dezenhall

"Television commentator Armstrong Williams was paid $240,000 to promote George Walker Bush 's education policies, and syndicated columnists Maggie Gallagher and Michael McManus were paid $21,500 and $10,000, respectively, to advocate George W. Bush's marriage initiatives. This money was provided by American taxpayers, illegal under the Smith-Mundt Act of 1948, which forbids the domestic dissemination of government propaganda designed to sway public policy. Materials that serve "a solely partisan purpose" are expressly prohibited." - Harry Brunser

" I have learned that in corporate media, "truth" is not based on clarity but on repetition. An assumption repeated three times becomes a fact."- Tariq Ramadan

"Freedom of the mind requires not only, or not even especially, the absence of legal constraints but the presence of alternative thoughts. The most successful tyranny is not the one that uses force to assure uniformity, but the one that removes awareness of other possibilities. Without freedom of thought, there can be no such thing as wisdom; and no such thing as public liberty, without freedom of speech." - Cato

Here I must disclose all the sponsors for unique-library. There are no sponsors! And there is only one writer/editor - Athbhreith Athbheochan.


real versus fake
Deception may require complicity, but a little disorientation helps as well. Indian street fakirs, sleight of hand artists, have a simple game. Indian street fakirs get their audiences to laugh, then tap into another emotion, fear. Once frightened their marks are ripe to be sold whatever is promised to soothe their fear. The need for emotional comfort will often overrule reason. The fakirs amulets and rings are guaranteed to assure an emotionally 'happy' ending.Deceptions are extremely useful in the halls of commerce and politics. Salesmen and/or politicians play on our fears then deliver the fatherly, and false, embrace of their protection.
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This web site is not a commercial web site and is presented for educational purposes only.



This website defines a new perspective with which to engage reality to which its author adheres. The author feels that the falsification of reality outside personal experience has created a populace unable to discern propaganda from reality and that this has been done purposefully by an international corporate cartel through their agents who wish to foist a corrupt version of reality on the human race. Religious intolerance occurs when any group refuses to tolerate religious practices, religious beliefs or persons due to their religious ideology. This web site marks the founding of a system of philosophy named The Truth of the Way of Life - a rational gnostic mystery religion based on reason which requires no leap of faith, accepts no tithes, has no supreme leader, no church buildings and in which each and every individual is encouraged to develop a personal relation with the Creator and Sustainer through the pursuit of the knowledge of reality in the hope of curing the spiritual corruption that has enveloped the human spirit. The tenets of The Truth of the Way of Life are spelled out in detail on this web site by the author. Violent acts against individuals due to their religious beliefs in America is considered a "hate crime."

This web site in no way condones violence. To the contrary the intent here is to reduce the violence that is already occurring due to the international corporate cartels desire to control the human race. The international corporate cartel already controls the world economic system, corporate media worldwide, the global industrial military entertainment complex and is responsible for the collapse of morals, the elevation of self-centered behavior and the destruction of global ecosystems. Civilization is based on cooperation. Cooperation does not occur at the point of a gun.

American social mores and values have declined precipitously over the last century as the corrupt international cartel has garnered more and more power. This power rests in the ability to deceive the populace in general through corporate media by pressing emotional buttons which have been preprogrammed into the population through prior corporate media psychological operations. The results have been the destruction of the family and the destruction of social structures that do not adhere to the corrupt international elites vision of a perfect world. Through distraction and coercion the direction of thought of the bulk of the population has been directed toward solutions proposed by the corrupt international elite that further consolidates their power and which further their purposes.

All views and opinions presented on this web site are the views and opinions of individual human men and women that, through their writings, showed the capacity for intelligent, reasonable, rational, insightful and unpopular thought. All factual information presented on this web site is believed to be true and accurate and is presented as originally presented in print media which may or may not have originally presented the facts truthfully. Opinion and thoughts have been adapted, edited, corrected, redacted, combined, added to, re-edited and re-corrected as nearly all opinion and thought has been throughout time but has been done so in the spirit of the original writer with the intent of making his or her thoughts and opinions clearer and relevant to the reader in the present time.


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