they live as celebrities


Chinese charater for superstar

A famous individual.

A widely known individual.

A individual of distinction or renown.

The state or condition of being celebrated; fame; renown.

care about what people think

Celebrity involves the deification of a performance artist
by a to-be-admired cheerleader section coupled with a
to-be-denounced detractor section which ultimately leads
to the deindividualization or depersonalization of any and
all individuals who have not attained the elevated status of
the much-to-be-admired cheerleader section with their shiny bling !

i am a rock star


The Evolution of Entertainment in America



Visual Imagery

Graphic Revolution


Advertising and Consumption


"Marx thought that religion was the opium of the people.
Not any more. Entertainment is." - John Kozy

"We are a world divorced from the superstitions of the past, new myths are generated by those wielding media as a wand, one as powerful as the holly wood wands of ancient ceremonial magicians were rumored to have been. The Hollywood of today is the true sacred site of today's elite magician. " - Edward Wilson & Wes Unruh

Entertainment is the religion of most Americans!

magians assistant

"It hardly needs re-stating that Hollywood is driven by the desire for dollars rather than artistic integrity. As such, cinema is open to product placement in a variety of forms, from toys, to cars, to cigarettes, and even state-of-the art weaponry (hence the "special thanks" to Boeing in the credits of Iron Man (2008))." - Matthew Alford 02/09

"To be entertained means to be brought into the television, the game, the movie. It means to be removed from your self and the realworld. When a television show does this successfully, we applaud it as entertaining. Our craving for entertainment points to the impoverishment of our actual reality.

The second-hand pseudo-experiences that today's entertainment media provide assuage our hunger for real experience temporarily, but in the end only intensify that hunger.

Like any object of addiction, they are a counterfeit that leaves the real need unmet - a shortcoming that is temporarily disguisable by increasing the dose.

Movies and music for example have become progressively
more intense, louder, and faster-paced over recent decades.

Computer 3-D animation has brought to fruition the painters' old dream of the perfect image, even a moving image, yet the inconvenient fact remains that however perfect, the image can never be real, and the virtual world can never be a real world." - Charles Eisenstein

Traditional entertainment has always promised to transport us from our daily problems by enabling us to escape the reality of our lives, if only for a moment. Entertainment is "escapist": We escape from reality by escaping into the neat narrative formulas in which most entertainment is packaged.

The primary effect of mass media is to turn nearly every thing into entertainment, the secondary and ultimately more significant effect is to force nearly every thing to turn itself into entertainment in order to attract mass media attention.

The result is that mass media is not really reporting what people do; they are reporting what people do to get mass media attention. As life is increasingly being lived for mass media, so mass media is increasingly covering itself and it's impact on life.

"The deliberate application of the techniques of theater to politics, religion, education, literature, commerce, warfare, crime, every thing, has converted everything into branches of show business, where the overriding objective is getting and satisfying an audience." - Neil Gabler, from Life : the Movie or How Entertainment Conquered Reality

joel stein opens his loud mouth

"Rich individuals are always trying to weasel out of their responsibility. They usually do this in complicated ways, such as creating intricate offshore tax shelters or by trying convince a judge in Malibu, that working peoples feet damage the special David Geffen* sand. And now the rich are just blatantly bailing on their primary obligation: our entertainment. In today's society, entertainment is the only education." - Joel Stein*

The Evolution of Entertainment in America

lego evolution

"Nonsense placed before the eyes has a magical effect
as it fetters the senses the mind remains a vassal."

Goethe in a letter to Schiller ~ 1797

Before CIA involvement art was sublime. Art redirected thought from the sensual to the intellectual, from the temporal to the eternal, from the corporeal to the spiritual, not only concenred with aesthetics but also morality.

Operating on the emotions and the senses entertainment, for the most part, is beyond the reach of intellect. When critics used the word 'sensational', before the word 'sensational' became synonymous with 'lurid', they meant that the senses and emotions were stimulated. They meant that entertainment induced reactions by exciting the nervous system in much the same way drugs did.

Artists create their work assuming that different spectators will have different experiences of the artwork, entertainers create their work by deploying familiar words, images, symbols, techniques or stories in an attempt to manipulate a spectator not only into having a particular experience but into ensuring that every member of the audience has the same experience.

Entertainment is now about power - the power to replace the sublime with 'lurid' or 'sensational' fantasy. Entertainment requires that sensation triumph over reason otherwise there is no suspension of disbelief. Electrification and its related technologies created the modern entertainment industry.

Printing advances allowed for illustration and later photographic reproduction in books, newspapers and magazines. Magazines aimed to entertainment. They achieved this by the liberal and extravagance use of photographs of individuals deemed socially important accompanied by casually improvised articles.

Labor conditions changed. Wages rose and hours declined, leaving ordinary citizens more money and more leisure time. Real nonfarm wages increased 50 percent between 1870 and 1900, while the average manufacturing worker toiled three and a half fewer hours per week in 1910 than in 1890.

There was also a new attitude among laborers that accompanied these changes - an emotional reaction against the numbing conditions of the machine age. At the end of the work day, workers left their factories wanting to have a good time, forget work and forget their personal reality. Entertainment has helped satisfy those desires from the past through the present.

Cicero was trained in public speaking by Roscius the comedian and Aesop the tragedian. Napoleon took instruction from the actor Talma in the art of small talk and carefully calculated everything from his rages to his poses. In antebellum America political orators like Daniel Webster, John Calhoun and Henry Clay studied theatrical declamation, prompting theater managers to complain that their own presentations could not compete with those of the politicians. The theatrical tradition only intensified through the remainder of the century, culminating with Theodore Roosevelt, a man as comfortable as Mark Twain or any performer with being on stage, where he played the part of a larger-than-life version of himself.

press has a powerful image making role

Most newspapers in the early 19th century cost six cents a copy and were affordable only to the upper classes, though a barter system often allowed readers to trade rags, whiskey or other goods for a subscription. Presses were still hand-powered and essentially unchanged from Gutenberg's design until 1810, when German printer Friedrich Koenig patented the steam-powered press.

In 1843, American Richard M. Hoe made a further improvement with the rotary printing press, which arranged the material to be printed on a cylinder rather than a flat plate, allowing a much larger volumes of material to be printed-millions of copies in a day rather than thousands-at a lower cost. These advances led to a rise in the number of newspapers published, with more available at prices affordable to the working class-by 1860, about 3,000 newspapers were published in the U.S. with a circulation of roughly 1.5 million, in comparison with about 500 newspapers with a circulation of about 3,000 in 1820.

Joseph Pulitzer* realized he needed to design a newspaper for a broad audience who was steeped in cheap dime novels and family story papers. Joseph Pulitzer pioneered the use of illustrations, drawn images, cartoons and comic strips. Joseph Pulitzer employed color lavishly and wrote news in such a way that it appealed to the fundamental emotions. By making the newspaper into a visual entertainment medium Joseph Pulitzer increased circulation of the New York World from 15,000 to 350,000 within four years.

For several days in 1898 William Randolf Hearst, after sparking the Spanish-American War through a propaganda campaign in competition with Joseph Pulitzer, ran the following headline in the New York Journal:


Joseph Pulitzer capitulated, saying "I rather like the idea of war - not a big one - but one that will arouse interest and give me a chance to gauge the reflex on our circulation figures."

"Every thing tabloids report exist outside reality entirely and every thing is made to live on the page for the reader's instant gratification." - Richard Schickel

Marquette University's Department of Journalism 1992 survey of 147 editors of daily newspapers:

- 93.2 percent said sponsors had "threatened to withdraw advertising from the newspaper because of the content of the stories." (89 percent replied advertisers followed through on this threat) 89.9 percent responded that advertisers had "tried to influence the content of a news story or feature."

- 71.4 percent said that "an advertiser tried to kill a story at the newspaper."

- 55.1 percent revealed that they had gotten "pressure from within the newspaper to write or tailor news stories to please advertisers."

- 36.7 percent said that advertisers had "succeeded in influencing news or features in the newspaper."

"When images began to function as symbols tabloids became increasingly popular.

The New York Graphic editor Emile Gauvreau, with an insight not unlike Hearst's realized that newspapers could create characters from real people and then "star" them in adventures that could be featured on the front page news. Once they were created, anything these individuals said or did would be news simply by dint of their recognizability. Thus was the celebrity created.

Andy Warhol ushered in a new age for art causing the custodians of culture to roll over in their graves. Art as entertainment. Andy Warhol realized that in the existing entertainment monoculture people themselves could become pop cultural artifacts and that celebrities were basically human soup cans.

The most important art movement became the art of the creation of the celebrity, the celebrity business plan. Celebrities began creating themselves."

- Neil Gabler, from Life : the Movie or How Entertainment Conquered Reality

"I was not surprised to hear that teenagers and young adults are not really entertained by all the media devices to which they have become attached. The reason is that entertainment is like dessert - a little goes a long way and doesn't actually nourish. People derive genuine satisfaction by actually doing things such as making their own music, dancing, creating art, volunteering, growing flowers, knitting sweaters, repairing old bicycles, learning a new language. The fact that youngsters waste so much time trying to find virtual satisfaction shows that we need to work harder to make real satisfaction more accessible to them." - Ruth Anne Hammond

kill your television as it trains ignorance


Chinese charater for superstar

We tend to deify individuals we admire from a distance.

(We mimic the seemingly happy and successful as we want to join their 'group'.)

"I've been working with celebrities many, many years. I've treated many for chemical dependency and the like. They have profound childhood trauma. It's not something to do with their job or the life they lead. They just happen to be people driven to seek celebrity as a way to make themselves feel better. The question becomes, why are we preoccupied with this population? This points toward the mirror. We, too, have been increasingly narcissistic. I speculate that that's what drives us toward this phenomenon of elevating people to almost god-like status. We're taking someone who needs to be a god and making them a god." - David Drew Pinsky MD

"The field of media psychology may be the study of a religion. The forces of media create the celebrity gods we both adore and hate. Celebrities create the means by which we come to evaluate others. Celebrities provide the intellectual, and hedonic manna that fills our senses and alternately crystallize or cloud our thoughts. Celebrities inspire the dreams of our ambitions and the demons of our nightmares. The media business' participants constitute a priest class that has the power to move us and to shake us. They create the songs to be sung, the instruments on which they are composed and performed, and designate who are to be the performer demigods of the moment." - Stuart Fischoff

No other society has ever had as many celebrities as modern America. Nor has any other society revered them as intensely. Eembedded so deeply in the subconscious many individual profess feeling closer to and more passionate about celebrities than about their own primary relationships.

An ever-growing segment of the American economy is now devoted to "The Show" - designing, building and dressing the sets in which Americans live, work, shop and play. Supplying props so that we can appropriate the trappings of celebrity - slenderizing; costumed; coiffured; electrolysized.

Entertainment is the fastest-selling product and more often than not the only product sold. Sensational packaging is required shelf space in the crowded mass media supermarket.

Celebrities have become devotional objects as they triumph they inspire devotional language just as Joseph Campbell's archetypical hero captures our devotion and respect.

Donald John Trump became the perfect symbol of avarice, rapaciousness and ostentatiousness with his grandiose exploits.

Donald John Trump will always be triumphant - his name guarantees it !

After all was not Revelation penned by the priestly John ?

Martha Stewart emerged triumphant from prison.

Oprah Winfrey is in a continual crisis which she continually triumphs.

Although deification lurks beneath the crust of consciousness there are times when the religious imagery becomes explicit.

There is the deification as affection apotheosized into worship, with fans making pilgrimages to grave sites as shrines, buying artifacts as relics and seeking exegesis of their lives as if they were sacred texts.

(infatuation = idol worship: you build an image in your mind which you then adore)

Richard Schickel, in his book on celebrities - Intimate Strangers, talks of sychophants having internalized their chosen idol, subconsciously making them a part of their consciousness. He is really describing a form of communion - an adoption of traits admired through mimosis.

When people say, as many did after the death of Princess Diana, that they feel they have a "personal relationship" with a celebrity, they are invoking the same term that evangelists use to describe their relationship with God.

Barbara Walters prefaced her questions by stating her obligation to ask them and then listened to the answers in misty eyed agony while emoting sympathy.

Larry King is friendly and still provides a forum for celebrity that borders on public access as celebrities feel secure enough to lower their guard.

Americans even have celebrities - lifestyle adviser Martha Stewart - who are essentially drama coaches, instructing us in how to make our own lives more closely approximate the fantasy in our mind's eye.

The celebrity archetype addressed social fear extant in modern America: the anxiety of losing one's identity or never finding it at all; the terror of having too little amid plenty; the dread of anonymity; the awful suspicion that some people are blessed and some are not and that most of us are among the latter.

Joseph Campbell spoke of the archetypical hero's mythical journey which was a voyage into the psyche to wrestle and defeat fear. When the archetypical hero returns to society he bears his enlightenment as a gift to everyone else.

make up your mind !

The basis of all mythological stories is overcoming adversity.

How much value can celebrity create?

"When Alex J. Mandl, the former president of the American Telephone & Telegraph Company, was given a $20 million signing bonus to head an obscure wireless phone company in 1996, the firm justified the fee on the basis that a big name attracts investors exactly the same way a big name movie star attracts an audience. As it turned out, the company was right. Within forty-eight hours of Alex J. Mandl's appointment, each share rose $6. 75, covering his bonus six times over - and suggesting that the economic value of the celebrity of a corporation's CEO might even exceed the value of its material assets.

In the book The Winner-Take-All Society, economists Philip. J. Cook and Robert H. Frank even translated this process into an economic theory that accounted for the growing disparity in the 1990's between the highest and the lowest paid individuals within a single profession. Philip. J. Cook and Robert H. Frank believed that the increasing globalization of markets had created a giant set of bidders for services, in effect turning every employee into a free agent. While multinational corporations could pay more, employees at the tops of their professions could also demand more.

The best way for an employee to succeed in such a market is to establish some unique value, and the most easily appreciated value is celebrity.

The result is that Homo sapiens is rapidly becoming Homo scaenicus - man the entertainer."

- adapted from Neil Gabler, Life : the Movie or How Entertainment Conquered Reality

"In a culture in which celebrity is the highest value and there is little distinction between fame and infamy, you'd better enjoy your limelight moment, even if it's a tawdry tabloid one. You want a book deal? Step right up. No question, celebrity trumps everything." - Anne Taylor Fleming

"I hope this will serve as a wake-up call. If Paramount can realize that Tom Cruise has nothing intelligent to say, maybe the rest of the population can realize that we should not pay as much attention as we do to movie stars like Tom Cruise. There are more important things in the world." - Mazi Bahadori

"We're living through a crisis of confidence on all fronts, so it shouldn't surprise us that consumers are growing suspicious of even our secular gods." - Dan Neil 09/09

while you sleep they create your reality

"There are two kinds of propaganda - rational propaganda in favor of action that is consonant with the
enlightened self-interest of those who make it and those to whom it is addressed, and non-rational propaganda
that is not consonant with anybody's enlightened self-interest, but is dictated by, and appeals to, passion."
Aldous Huxley, Brave New World Revisited

Visual Imagery

During the last half of the nineteenth century and the first decades of the twentieth, the period during which the idea of the movies became a reality, some thing momentous happened in America, and it happened not only to American culture but to the American consciousness.

Images began to flood the market. Publications that had been limited to text were now, thanks to new print technologies, cluttered with illustrations, so much so that some critics even began complaining about "over-illustration ."

Historian Daniel J. Boorstin would find its source in what he called the "Graphic Revolution," by which he meant the remarkable rise in the quantity of visual material that had become available to the public.

Nor was it was not just a matter of graphic reproduction. Everywhere in America there was a new emphasis on seeing. An example was and is the dressing of department store windows, carefully arranged to provide maximum visual stimulation. What made the 'Graphic Revolution' revolutionary was less the quantity of images than their effect on the America mind.

Daniel Boorstin's own concern was that the 'Graphic Revolution' encouraged what he called image-thinking - thinking in terms of an "artificial imitation or representation of the external form of any object, especially of an individual." This came at the expense of what he called ideal-thinking - thinking in terms of some idea or value toward which one could strive.

The glut of images directes us to the here and now, to some thing immediately useful; the ideal directs us to some thing above and beyond, to some thing the utility of which may not be readily apparent.

In Daniel Boorstin's view, then, the 'Graphic Revolution' was a moral revolution as well because it replaced aspiration with gratification.

Print demanded ratiocination. "To engage the written word means to follow a line of thought which requires considerable powers of classifying, inference-making and reasoning," Neil Postman wrote in Amusing Ourselves to Death.

It followed that a predominantly print-based society, as America's was until the late 19th century, while not necessarily one coruscating with intellectual brilliance, nevertheless was one in which logic, order and context prevailed.

An image-based society, on the other hand, dispensed with all these because images did not demand them. How much logical discipline did one need to recognize a image?

- Neil Gabler, from Life : the Movie or How Entertainment Conquered Reality

lies to our face


The new weapon was the movies.

"Research has shown that movies have a powerful influence on the behavior of children and teenagers. That's why corporations spend money for product placement in films to market their sneakers, sunglasses and soft drinks." - Jay A. Winsten, Harvard School of Public Health

"It has come, this new weapon of men, and the face of the whole Earth changes. In after centuries its beginning will indeed beremembered." - Vachel Lindsay

"Why does every movie have to appeal to the mindless, the ill-informed, the indifferent and the violent? Our culture has been dumbed down enough by the tasteless, witless character of television sitcoms; by the feel good, don't worry, touchy feely character of television news; by the mind numbing idiocy of the right wing talk shows and a value system that celebrates consumerism above everything else in life." - Gerald E. Kerns

1917 is the year in which we can see the consolidation of Hollywood’s characteristic approach to visual storytelling. Since 1917 the style has changed, but its basic premises have remained in force. Before classical continuity emerged, the dominant approach to shooting a scene might be called the tableau technique. Action was played out in a full shot, using staging to vary the composition and express dramatic relationships.

When there was cutting within the tableau setup, it usually consisted of inserted close-ups of important details, especially printed matter, like a letter or telegram. Occasionally the close-up of an actor could be inserted, usually filmed from the same angle as the master shot. The tableau approach was more prominent in scenes taking place in interiors; filmmakers were freer about cutting action occurring outdoors. The master shot was typically closer and more tightly organized than a scene on the stage would be. The tableau approach was the default premise of Hollywood filmmaking through the early 1910s.

Watch people filing silently out of a movie theater, their eyes vacant, their faces slack. they look and act stoned. One must reemerge after being submerged this way in fantasy.

Art was said to provide ekstasis, which in Greek means "letting us stand outside ourselves," presumably to lend us perspective. Everyone knows from personal experience that entertainment usually provides just the opposite: inter tenere , pulling us into ourselves thus denying us perspective.

The Harvard psychology professor Hugo Munsterberg, writing of this almost mesmerizing effect, cited reports that "sensory hallucinations and illusions have crept in; neurasthenic individuals are especially inclined to experience touch or temperature or smell or sound impressions from what they see on the screen. The associations become vivid as realities, because the mind is completely engrossed in the moving pictures."

Movies have interpenetrated reality in a way no other art or entertainment has, in part because as a photographic medium they were fashioned from the materials of reality. Early audiences reportedly would shrink as a train on-screen pulled into a station, fearing that it would burst through and run them over. They had to be constantly reminded that what they were seeing was only an illusion.

"Should you ever seek the source of the moving pictures of the vaudeville theater," Moving Picture World felt compelled to warn its readers in 1907, "you will learn that the comic, the tragic, the fantastic, the mystic scenes so swiftly enacted in photographic pantomime are not real but feigned."

What makes the movies appear even more real, and what makes them even more powerful in their effect, is how the audience mentally processed them. As Hugo Munsterberg noted, the movies played in our heads and seemed to replicate our own consciousness. Conspiring with the dark, they cast a spell that lulled one from his own reality into theirs until the two merged.

This was precisely what concerned some of its more astute critics. They realized that the movies seemed to cross the line that separated reality from imagination.

To Jane Addams, the social reformer and director of Chicago's Hull House community center, the movie theater was a "veritable house of dreams," which was "infinitely more real than the noisy streets and crowded factories."

Over time, after tens of millions had watched thousands of motion pictures, the movies gradually began occupying the common American imagination like an expeditionary force, not only filling Americans' heads with models to appropriate but imbuing them with an even more profound sense than anyone in the nineteenth century could possibly have had of how important appearances were in producing just the right effect.

- Neil Gabler, from Life : the Movie or How Entertainment Conquered Reality

new world order

smoking in the movies

10 Legendary Drinking Scenes in Movies

12 Movie Sex Scenes That Are Better Than Porn

Hollywood's Actual Violence Problem

"Since audiences have no way of distinguishing between what is real and what is fabricated, they are asked to swallow the whole sugar-coated confection in one gulp.

In the real world a bald faced lie is easy to identify, but half truths are more insidious." - Preston Lerner


celebrity worship is my life

"While theoretically and technically television may be feasible, commercially and financially,
I consider it an impossibility, a development of which we need waste little time dreaming."
- Lee DeForest, 1926, radio pioneer and inventor of the vacuum tube

"The most potent propaganda tool is television."
Rodrigue Tremblay

"Television is not necessarily a mirror of anything but what those few people think. The whole entertainment component of television is dominated by men and women who have a unified, idiosyncratic view of life." - Ben Stein*

"Television won't be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night." - Darryl F. Zanuck, head of 20th Century-Fox, 1946

"The story-telling function has by and large been usurped by remote professionals: the television and movie producers on the one hand, and the news media and educational establishment on the other. These institutions provide us with new stories to answer the question, "Who am I?" The entertainment world feeds us stories about total strangers.Television dramas and soap operas bestow the illusion of being intimately familiar with people's lives.Such shows tap into the inborn identity-building function of the psyche, but that function is truncated when those intimately viewed lives off in television-land never feed back into our own." - Charles Eisenstein

"Television has allowed us to create a common culture, and without it we would not have been able to accomplish our goal." - Morris Janowitz*, psychologist, Chicago University, December 1, 1984

Once television became the primary source through which people appropriate social culture, television promulgated an epistemology in which all information, whatever the source, is forced to become entertainment. The age of typography gave way to the age of television and transformed our way of thinking in the process.

Marshall McLuhan theorized, "Any technology gradually creates a totally new human environment." That is true for the changes wrought by the technologies of image creation, especially television.

Television allows an endless source of raw material to be processed into entertainment. Entertainment removed from reality by the naturally occurring bias of all those responsible for the presentation. The public's hunger for entertainment allows for fiction. Television provides a common window on public reality, the window through we are conditioned to apperceive those parts of life with which we do not have direct contact, entertainment had stealthily become the standard of value for reality itself.

bullshit goggles

No medium generates images like television.

Television takes everything and converts it into entertainment.

"No matter what is depicted or from what point of view, the overarching presumption is that television is there for our amusement and pleasure."
Neil Postman

"Whereas television taught the magazines that news is nothing but entertainment," Neil Postman wrote, "the magazines have taught television that nothing but entertainment is news."
Attributing the sudden increase in show business news to television's preoccupation with entertainment, Neil Postman called it a "ricochet effect," meaning that the entertainment values of television bounced off the other mass media and then got deflected back into television.

Television creates expectations that weigh heavily on the subconscious which actually changes brain architecture.

third eye blind

For many the dream reality of television is as
vivid as their own lives and inextricable from it.

"The nearest analogy to the addictive power of television and the transformation of values that is wrought in the life of the heavy user is probably heroin. Heroin flattens the image; with heroin, things are neither hot nor cold; the junkie looks out at the world certain that what ever it is, it does not matter. The illusion of knowing and of control that heroin engenders is analogous to the subconscious assumption of the television consumer that what is seen is 'real' somewhere in the world. In fact, what is seen are the cosmetically enhanced surfaces of products. Television, while chemically non-invasive, nevertheless is every bit as addicting and physiologically damaging as any other drug.

Most unsettling of all is this: the content of television is not a vision but a manufactured data stream that can be sanitized to 'protect' or impose cultural values. Thus we are confronted with an addictive and all-pervasive drug that delivers an experience whose message is whatever those who deal the drug wish it to be. Could anything provide a more fertile ground for fostering fascism and totalitarianism than this? In the United States, there are many more televisions than households, the average television set is on six hours a day, and the average person watches more than five hours a day—nearly one-third of their waking time. Aware as we all are of these simple facts, we seem unable to react to their implications. Serious study of the effects of television on health and culture has only begun recently. Yet no drug in history has so quickly or completely isolated the entire culture of its users from contact with reality. And no drug in history has so completely succeeded in remaking in its own image the values of the culture that it has infected." - Terence McKenna

"The deleterious, even vicious, qualities of _________ render it highly dangerous to the mind and body upon which it operates to destroy the will, causes one to lose the power of connected thought, producing imaginary delectable situations and gradually weakening the physical powers. Its use frequently leads to insanity." - Federal Bureau of Narcotics commenting on television viewing

In politics, as in all things, television demands action and it demands personality.

John F. Kennedy, with his matinee idol good looks, was the harbinger of a new category of politics that was predicated on celebrity appeal.

"What we are dealing with here," Richard Schickel wrote of John F. Kennedy's effect on American politics, "is a recognition on the part of the candidate and his managers that traditional debts and alliances between the party and among various outside interest groups are, in the age of television, of less significance in winning elections, and in governance itself, than the creation of an image that gives the illusion of masculine dynamism without sacrifice of ongoing affection. Which is exactly what a successful male movie star recognizes his job to be."

If the main vehicle of the political campaign is television, the main thrust of television itself is to disassociate content from image, words from feelings, cogitation from reflex, so that the audience reacts rather than thinks -inter tenere rather than ekstasis.

"Voters are basically lazy, basically uninterested in making an effort to understand what we are talking about," Richard Nixon's speech writer Raymond Price emphasized in a campaign white paper. "Reason requires a high degree of discipline of concentration; impression is easier. Reason pushes the viewer back, it assaults him, it demands that he agree or disagree; impression can envelop him, invite him in, without making an intellectual demand. . . . The emotions are more easily roused, closer to the surface, more malleable."

terror drills turned live

Sensation, the basis of entertainment, is now the basis of politics.

"The language of political reporting is filled with accounts of staging and backdrops, camera angles and scripts, sound bites and spin control, photo opportunities and mass media gurus." - Kiku Adatto

The social engineers are fully aware that political campaigns are now being staged for their benefit and that these political campaigns are conduits through which emotional machinations would reach the public. The social engineers are proud of their emotional machinations, and that may explain why they began placing stagecraft itself at the center of 'news reports'.

Ronald Reagan intuited that every thing boils down to perception and therefore everything except perception is irrelevant.

Ronald Reagan addressed issues by applying solutions he had seen in movies.

Ronald Reagan saw politics not as a means of addressing problems but as a way of distracting the public from them.

Ronald Reagan designed his presidency to make Americans feel good.

Americans readily acquiesced to the illusion out of fear.

When hijackers took the Achille Lauro Ronald Reagan stated "they can run but they can't hide" straight out of a Hollywood Western.

George W. Bush's "Bring em on!" was straight out of Ronald Reagan's Hollywood play book.

Ronald Reagan ushered in the age when entertainment triumphed over ideology. As for substantive issues, though they couldn't be purged entirely, they largely became what film director Alfred Hitchcock, in a discussion of his plotting, once called macguffins - that is, they are the excuse for setting the whole process in motion though they have virtually no intrinsic value.

Celebrity has now become an example of chaos theory. Celebrities and celebrity wannabes have practically become indistinguishable as talent is no longer a prerequisite for the office of celebrity.

- adapted from Neil Gabler, Life : the Movie or How Entertainment Conquered Reality

disney porn movies

children and television

"The television has invaded every aspect of our culture. The lack of proper stimulation, due to television watching, is damaging the brains of children. Children have limited cognitive abilities to process and cope with television violence which leads to aggressive behavior, emotional desensitization and due to the excess amount of violence in television shows for children, many viewers develop a distorted brain along with a distorted sense of reality." - Wayne Eastman, Ed.D

"Research has shown that "mindless" television or video games may idle and impoverish the development of the pre-frontal cortex, or that portion of the brain that is responsible for planning, organizing and sequencing behavior for self-control, moral judgment and attention." - Jane M. Healy, Ph.D. American Academy of Pediatrics May 1998

The brain is the source of emotion. The brain reacts to stimulus is the surrounding environment. The brain is the master controllor of health; informs competency; develops coping skills; is the repository of self and filters environment factors into multiple aspects of cognition. The brain directs all aspects of bodily functions through established biological pathways.

The first two years of a child's life is when the most rapid development of the brain occurs.

The first five years of a child's life is the critical period for developing language and cognition.

The more a brain is stimulated the more it is capable of doing.

An infant is born with approximately 100 billion brain cells designed to store and transmit information. Children's brains are at its most receptive stage in infancy and early childhood, when experiences, positive or negative, will affect how grouping of mirror neurons are either strengthened or disregarded.

Television has become the dominant method of distracting children. Television watching deprives children of natural experiences that help to develop the neural pathways which are necessary for healthy brain development partially by limiting their participation in physical activity and dramatic play outside in nature but also by actual physically stunting neural networks leaving an octupus of cognitive impairment. Heavy television watching during the early years when the brain is malleable prolongs the dominance of the right brain function, the culprit diagnosed as ADD or ADHD, by inhibiting left brain functions responsible for verbal-logical cognitive functions.

Neural network growth in young children is inhibited simply by watching an average of two to four hours of television per day prolonging childhood. The more television children watch, the greater the negative influence on their lives. Children's behavior due to television watching is further accentuated when one considers that children have difficulty separating reality from fantasy.

The inability to separate reality from fantasy creates an avenue for the mirror neuron system to pick up characteristics of the characters the child identifies with. Children who admire aggressiveness in their heroes and heroines will see little reason for devoting time and effort to learning other ways of problem solving.

By the age of three children mimic television characters as readily as they mimic real people. When a child decides to imitate a behavior, morality is not a part of this decision process. Children are great imitators who often believe what they view on television as being true because many of the characters portray qualities that make them acceptable role models. Children often can not distinguish between pro-social and anti-social behaviors portrayed on television.

As children imitate behavior they view on television, frequent exposure to television violence can make children think that violence is normal. As many children's programs reflect violence in a humorous manner many children see violence as humor. Children's aggressive skills are acquired earlier than mental or social skills as a survival mechanism.

Children who view large quantities of television violence tend to see the world as a frightening place and grow leery of neighbors and strangers. Children that are taught that violence is an acceptable solution to problems will tend to work out their problems in the same way. The number of acts of violence in children's programs is estimated at as much as six times greater than in adult shows.

The amount of television violence witnessed by average American children during formative elementary school years is about 8,000 murders and around 100,000 other acts of television violence. Children lack the cognitive attributes to put these violence images into meaningful contexts as they can not articulate a rationale for the violence they witness. Consequently, they will often imitate violence behaviors witnessed on television.

As children view television violence the chemical transmitter, noradrenaline, increases in children's brains.The brain's alarm network is located at the base of the brain and sends noradrenaline to other brain centers that control such functions as emotions. As a reaction to the viewing of television violence, the brain adapts by rewiring trillions of cellular connections establishing the chemical pathways of aggressive emotion.

Neurological processing of television violence is not any different from processing real violence thanks to the mirror neuron system.

The mammal brain is hard wired to attenuate the senses and fix the eyes on any sudden movements in the environment. Known as the biological orienting response this is a key cognitive componet of survival. Rapid changing television images in children's cartoon shows change approximately every 4 to 6 seconds reducing thinking functions and keeping a child's instincts and emotions in a constant state of alertness for flight or fight

The neural pathways that control response to stress are particularly powerful in shaping how we learn and respond to environmental conditions. When neural pathways are shaped by violent aggressive emotions the sustained stress carves them into the brain like a sculpter carves stone.

When a child's brain is under prolonged stress, the child's brain sends a signal to the body to produce greater amounts of a stress hormone called cortisol. The constant release of cortisol means the child is constantly on high alert ready for flight or fight.Television watching is a major contributor to sleeplessness, depression, and hyperactivity in young children.

"Children are the Earth's most ardent traditionalists. They like things stable and categorized. Television, like it or not, teaches them a lot of these rules." - Jane Espenson*, television writer for 'Ellen' starring Ellen DeGeneres playing an 'average' lesbian, from an Opinion article in LA Times March 20, 2005

we believe anything

"We are vunerable to video lies. Against purposeful lies,
truth has never been so helpless."- David Gelernter*

Advertising and Consumption

"Advertisers cultivate desire by hitching their wares to the
infinite yearnings of the Eternal Human Soul." - Donald O. Mayer

"Changing someone's emotional state makes physiological changes in their body and alters the actions they are likely to take. This is the purpose of sales and modern advertising techniques. To change how you feel about a product or company is to change the likelihood of your making a purchase." - Edward Wilson & Wes Unruh

"Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction, in consumption. The measure of social status, of social acceptance, of prestige, is now to be found in our consumptive patterns. The very meaning and significance of our lives today is expressed in consumptive terms. The greater the pressures upon the individual to conform to safe and accepted social standards, the more does he tend to express his aspirations and his individuality in terms of what he wears, drives, eats - his home, his car, his pattern of food consumption, his hobbies. We require not only "forced draft" consumption, but "expensive" consumption as well. We need things consumed, burned up, replaced and discarded at an ever-accelerating rate."- Victor Lebow

"Entertainment and consumption are often two sides of the same ideological coin. Entertainment is about release, freedom, transport, escape. Aside from the purchase of necessities - brands of which are themselves often differentiated from one another by their "personality" - so too is consumption. Entertainment is about the power of sensation. So too is consumption, in this case the sensations generated externally by how one looked and internally by how one felt. Entertainment relies heavily on instant gratification. So too does consumption. Entertainment is an expression of consumption allowing anyone to buy his way into his fantasy. Both entertainment and consumption often provide the same intoxication: the sheer, mindless pleasure of emancipation from reason, from responsibility, from tradition, from class and from all the other bonds that restrain self. " - Neil Gabler

american consumer

"Consumerism is now the religion dujour." - Bob McLaughlin

The engine that drives consumption is advertising.

$139,168,000,000 was spent on advertising in America in 2004.

$143,293,000,000 was spent on advertising in America in 2005.

"Ads invoke communal connections even though they do so in order to fulfill
non-personal, even anti-personal, commercial objectives." - Marianne Sawicki*

"People vary in their susceptibility to advertising and marketing techniques. Some people are so susceptible that, even if they make a great deal of money, they cannot satisfy their constant craving for the shiny new toys that the marketing industry dangles before their eyes." - Theodore John Kaczynski

"Advertising gained considerable momentum after World War II, especially with the advent of television. The average American adult sees about 21,000 commercial messages a year; the largest 100 corporations in America pay for about 75 percent of commercial television time and about half the public television time. With advertising for a 30 second segment in prime time costing over $200,000 on network television, only the largest corporations can afford it." - Donald O. Mayer

Advertising disguised as entertainment is the most effective method of luring victims.

As early as World War I actors and athletes were enlisted to endorse advertised products. Charles Lindbergh cut deals with Mobil Oil, Vacuum Oil, AC spark plugs and Wright Aeronautical before his solo flight across the Atlantic Ocean in 1927.

Celebrity edorsements help blur the line between entertainment and consumption while subconsciously and emotionally suggesting to the consumer/victim that the use of branded products will convey to the consumer/victim the status of the celebrity.

Materialistic global consumer culture has replaced religion as Marx's "opiate of the masses."

the dumbest move the commercial for this game
just good natured kidding to understand she will have to watch the advertising

"Conformity is ensured by the tendency to be sensitized to the expectations and preferences of others." - David Reisman, sociologist

"Walter Lippmann claimed that the media system created a pseudoreality of stereo-types and emotional impressions along with facts. The public is easily manipulated, not because we're necessarily dumb, but because we're ignorant. We don't have the necessary tools to counter the propaganda. We don't teach effective media or information literacy or even advertising literacy to counter the surround-sound propaganda of our society - and this omission is by design." - Nancy Snow

"This entire capitalist society, dependent upon the interplay of consumer and marketing industry, has produced the most profoundly manipulative advertising empire the Earth has ever known - and the main "game" is to create self-imagery dependent on external validation. Marketing experts, skilled at catering to every vanity and whim of the ego, inundate the media with advertisements that ignite a worshipful attitude for external display, such as fashionable name-brand attire to enhance the image of success, coolness, or hip sophistication." - Lew Paz

As the advertisers need to you that you will only attain that hip sophistication by using their products they push the envelope of moral acceptability in an attempt to be "edgy." Many times advertisers take advantage of human nature to the target audience that their products will somehow enhance the victim/target's sexuality.

Calvin Klein* advertising campaign featuring images by photographer Stephen Meisel* is an example. Adolescent models were photographed in various stages of undress, poised to offer both sexual pleasures and the fantasy of sexual availability.

Women Against Pornography condemned Calvin Klein's earlier suggestive advertisements with an adolescent Brooke Shields. Unfortunately any complaints about the latest campaign were completely stifled by the mass media propaganda machine. American morals have not declined to the point that the latest advertising campaign was not offensive to the vast majority of Americans. It is simply that those American voices have been effectively muzzled by the corporate elite that controls the media.

Nicholas de Gunzburg*, the "fur and fabric editor" of Vogue magazine was Calvin Klein's mentor. Calvin Klein's key partner in his initial years was fellow entrepreneur Barry Schwartz*.

The Guess company, founded by the Marciano* brothers who share control of the firm with the Nakash* family, followed the same advertising strategy to sell jeans as Calvin Klein.

Media Watch called for a boycott of Guess, charging that its ads demean women, integrating sex with violence.

consumer culture

Theorists of consumption understand there is no primal need to own things.

Theorists of consumption understand that acquisition itself is dependent upon a fabricated, conditioned Pavlovian need engineered by advertisers.

Thorstein Veblen, a theorist of consumption, understood acquisition was for exhibition, "in order to gain and to hold the esteem of men it is not sufficient to merely possess wealth or power. The wealth or power must be put in evidence." Thorstein Veblen coined the term 'conspicuous consumption'.

"Like most habitual shoppers, I was looking for something that I wanted more than I needed, something I could not necessarily describe but would recognize when I saw it. I was looking for something I had bought new long ago but had lost and was expecting to find once again. Call me a constantly lapsing recovering consumer. I am not proud of this, though I am not ashamed of it either. The worst thing it means is that I am an entirely average American, easily driven by complex and unpleasant realities to the escapist distractions of stuff. I am a member of what social critics and theorists like to call the "bewildered herd," though I like to think that I am less bewildered and more self-aware than most of my fellow cattle, even when I find myself buying another pair of high heels that I can't really walk in and don't need." - Erin Aubry Kaplan

"It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. " - David Ogilvy

I am in the 'desirable' 18 to 49 demographic, and fervently wish that marketers would just leave me alone. I look forward to the day I turn 50, when the torrent of messages enticing me to buy useless junk I do not need may abate slightly. Oh, but I forgot: We are all members of an 'ownership society,' are we not? How silly of me."- Alexandra Ferry

"Moving beyond range of TV hucksters, pesky telemarketers and the daily onslaught of direct junk mail is one of the great perks of maturity. It seems Americans are so thoroughly defined by commerce that a decline in ad dollars aimed our way challenges our identity according to the contemporary Cartesian principle: I consume therefore I am."- Daniel S. Hinerfeld

"Being relevant to current American advertising objectives is to be irrelevant to the broader aim of the breathing, thinking and living." - Carolyn Gale McGovern-Bowen

break free

"Goodbye annoying, nasty ads, so long dirt-flinging rhetoric and farewell to the constant assault of pounding negative nonsense into our heads minute by minute, hour after hour and month after month. Now we can go back to the really important ads: being brainwashed about being sick and needing every single pill that has been manufactured in the universe for illnesses we never even knew we had. Can't wait. Even that will be a relief after this very long and latest political mud fest." - Francis Terrell

Seven blunders of materialistic consumerism

1. Wealth without work

2. Pleasure without conscience

3. Knowledge without character

4. Commerce without morality

5. Science without humanity

6. Worship without sacrifice

7. Politics without principle

Mahatma Gandhi

"The word "consume" brings us back to the origins of separation in fire, a metaphor for our civilization's consumptive linearity. Indeed, the conversion of human bonds into money resembles an oxidative reaction in chemistry, which replaces existing internal chemical bonds with new, lower-energy bonds to something from the outside, an oxygen atom. Money is like the thermal energy liberated thereby, no longer bound to any individual and thus free to perform work. Incinerating relationships and converting them into services, the original bonds among individuals are severed. A purchased "service" is as generic as the money that buys it. Any social relationship embodies a kind of wealth in the form of bonds or ties, which can in principle be liquidated, turned into a commodity, and sold back as a service. Almost no relationship is exempt from this colonization of the social space: not parenting, not sex, not friendship, not trust. Let's start with an example of this colonization that also exemplifies the inauthenticity of commoditized relationships: the "hospitality industry". This is the name by which the hotel industry calls itself, but what a perversion of the original meaning of the word hospitality! Hospitality bespeaks a generous, welcoming attitude of sharing one's home. How would you feel if you shared the home of a friend for a few days and were then presented with a bill, with 500% markups for each telephone call, bottle of water, and item of food you consumed?" - Charles Eisenstein

the prisoner
tears of mercury
exit stage left

unique library index

This web site is not a commercial web site and is presented for educational purposes only.

This website defines a new perspective with which to engage reality to which its author adheres. The author feels that the falsification of reality outside personal experience has created a populace unable to discern propaganda from reality and that this has been done purposefully by an international corporate cartel through their agents who wish to foist a corrupt version of reality on the human race. Religious intolerance occurs when any group refuses to tolerate religious practices, religious beliefs or persons due to their religious ideology. This web site marks the founding of a system of philosophy named The Truth of the Way of Life - a rational gnostic mystery religion based on reason which requires no leap of faith, accepts no tithes, has no supreme leader, no church buildings and in which each and every individual is encouraged to develop a personal relation with the Creator and Sustainer through the pursuit of the knowledge of reality in the hope of curing the spiritual corruption that has enveloped the human spirit. The tenets of The Truth of the Way of Life are spelled out in detail on this web site by the author. Violent acts against individuals due to their religious beliefs in America is considered a “hate crime."

This web site in no way condones violence. To the contrary the intent here is to reduce the violence that is already occurring due to the international corporate cartels desire to control the human race. The international corporate cartel already controls the world central banking system, mass media worldwide, the global industrial military entertainment complex and is responsible for the collapse of morals, the elevation of self-centered behavior and the destruction of global ecosystems. Civilization is based on cooperation. Cooperation does not occur at the point of a gun.

American social mores and values have declined precipitously over the last century as the corrupt international cartel has garnered more and more power. This power rests in the ability to deceive the populace in general through mass media by pressing emotional buttons which have been preprogrammed into the population through prior mass media psychological operations. The results have been the destruction of the family and the destruction of social structures that do not adhere to the corrupt international elites vision of a perfect world. Through distraction and coercion the direction of thought of the bulk of the population has been directed toward solutions proposed by the corrupt international elite that further consolidates their power and which further their purposes.

All views and opinions presented on this web site are the views and opinions of individual human men and women that, through their writings, showed the capacity for intelligent, reasonable, rational, insightful and unpopular thought. All factual information presented on this web site is believed to be true and accurate and is presented as originally presented in print media which may or may not have originally presented the facts truthfully. Opinion and thoughts have been adapted, edited, corrected, redacted, combined, added to, re-edited and re-corrected as nearly all opinion and thought has been throughout time but has been done so in the spirit of the original writer with the intent of making his or her thoughts and opinions clearer and relevant to the reader in the present time.

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