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"Modern censorship is defined as the subtle yet constant and sophisticated manipulation of reality in our corporate media outlets. On a daily basis, censorship refers to the intentional non-inclusion of a news story - or piece of a news story - based on anything other than a desire to tell the truth. Such manipulation can take the form of political pressure (from government officials and powerful individuals), economic pressure (from advertisers and funders), and legal pressure (the threat of lawsuits from deep-pocket individuals, corporations, and institutions)."- Project Censored

"Corporate media in America ignores many valid news stories, based on university level quality research. It appears that certain topics are simply forbidden inside the mainstream corporate media today. To openly cover these news stories would stir up questions regarding "inconvenient truths" that many in the US power structure want to avoid." - Peter Phillips

The dynamics of attention economy involve making the best use of the short period of time when a victim's attention has been captured to adequately convey the message.

Competition for attention has created a complicated and hypercompetitive arena for news production and consumption.

As the advertising landscape becomes more saturated, advertisers must work harder to get their messages to the consumer.

Despite an enormous increase in available information, the American public is no better informed now than it has been during less information-rich times. This phenomenon can be partially explained by the tendency to become passive in the face of too much information.

It can also be attributed to the fact that the sheer number of specialized publications, the preponderance of television channels, the wide array of entertainment options, and the personalization and customization encouraged by digital technologies have made it far easier to avoid public-affairs content.
Public-affairs content can only compete with corporate content on Web.

To win our attention public-affairs content must make sense of the flood of information that inundates us all but first must grab our attention.

"If we do not focus our attention on something, we will not remember it." - Torkel Klingberg

Attention can be thought of as a combination of three cognitive networks - observation, orientation, and execution.

Observation requires a state of wakefulness necessary to attend to information flow.

Orientation is the process by which we respond to stimuli, such as movement, sound, or noise.

Execution involves the conscious control of sensory stimulation to direct and maintain focus - not allowing our conscious thought stream to be distracted.

Web pages specifically exploit our biological orienting responses, which evolved to respond quickly to novel stimuli (threats). The sheer number of articles, headlines, and video and audio feeds on corportate news Web sites makes focused attention difficult. Having to decide where to direct our attention , then maintain it while reading makes reading and retaining news online a formidable task.

Serendipitous exposure to political-affairs content is far less common than it was in the past and comes in a flood of unrelated snippets. Passive consumers are less informed and less likely to become informed than ever before.

A culturally induced form of attention-deficit disorder, competing inputs prevent us from assimilating information.

"Every effort to break through the clutter is just more clutter. Ultimately, if you don't have clean, plain borders and backdrops for your ads, if you don't have that blank space, that commons, that virgin territory, you have a very hard time making yourself heard. The most obvious metaphor is a room full of people, all screaming to be heard. What this really means, finally, is that advertising is asphyxiating itself." - Mark Crispin Miller

Public-affairs content must get "eyeballs to stick onto content" to "deliver the message."

"We've been able to overload manual wage labor. But never before have we so routinely been able to overload brain labor. What your brain is best equipped to do is to think, to analyze, to dissect, and create. If you're simply responding to bits of stimulation, you won't ever go deep." - Edward Hallowell

"Living and working in the midst of information resources like the Internet and the World Wide Web can resemble watching a firefighter attempt to extinguish a fire with napalm," - Paul Duguid and John Seely Brown, The Social Life of Information

"Freedom of choice eventually becomes a tyranny of choice." - Barry Schwartz, The Paradox of Choice: Why More is Less




"In a world with vastly more information than we can process, journalists are the most important processors we have." - David Shenk

"Real journalism is a kind of physician-patient relationship where you don't pander to readers. You give them some of what they want and some of what you as the doctor-journalist think they ought to have." - Bob Garfield

Shared public knowledge is receding, increasing the likelihood that we come in contact with beliefs that contradict our own.

"We're expecting people who are not librarians, who are not knowledge engineers to do the work of knowledge engineers and librarians." - Jonathan Spira

"I think in some ways, we need a better metaphor. The gatekeeping metaphor worked pretty well in the twentieth century, but maybe what news organizations should be now is not gatekeepers so much as guides. You don't want gatekeepers that can say you can get this and you can't get that. You want people who can guide you through all this stuff." -Delli Carpini





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This website defines a new perspective with which to engage reality to which its author adheres. The author feels that the falsification of reality outside personal experience has created a populace unable to discern propaganda from reality and that this has been done purposefully by an international corporate cartel through their agents who wish to foist a corrupt version of reality on the human race. Religious intolerance occurs when any group refuses to tolerate religious practices, religious beliefs or persons due to their religious ideology. This web site marks the founding of a system of philosophy named The Truth of the Way of Life - a rational religion based on reason which requires no leap of faith, accepts no tithes, has no supreme leader, no church buildings and in which each and every individual is encouraged to develop a personal relation with the Creator and Sustainer through the pursuit of the knowledge of reality in the hope of curing the spiritual corruption that has enveloped the human spirit. The tenets of The Truth of the Way of Life are spelled out in detail on this web site by the author. Violent acts against individuals due to their religious beliefs in America is considered a “hate crime."

This web site in no way condones violence. To the contrary the intent here is to reduce the violence that is already occurring due to the international corporate cartels desire to control the human race. The international corporate cartel already controls the world central banking system, mass media worldwide, the global industrial military entertainment complex and is responsible for the collapse of morals, the elevation of self-centered behavior and the destruction of global ecosystems. Civilization is based on cooperation. Cooperation does not occur at the point of a gun.

American social mores and values have declined precipitously over the last century as the corrupt international cartel has garnered more and more power. This power rests in the ability to deceive the populace in general through mass media by pressing emotional buttons which have been preprogrammed into the population through prior mass media psychological operations. The results have been the destruction of the family and the destruction of social structures that do not adhere to the corrupt international elites vision of a perfect world. Through distraction and coercion the direction of thought of the bulk of the population has been directed toward solutions proposed by the corrupt international elite that further consolidates their power and which further their purposes.

All views and opinions presented on this web site are the views and opinions of individual human men and women that, through their writings, showed the capacity for intelligent, reasonable, rational, insightful and unpopular thought. All factual information presented on this web site is believed to be true and accurate and is presented as originally presented in print media which may or may not have originally presented the facts truthfully. Opinion and thoughts have been adapted, edited, corrected, redacted, combined, added to, re-edited and re-corrected as nearly all opinion and thought has been throughout time but has been done so in the spirit of the original writer with the intent of making his or her thoughts and opinions clearer and relevant to the reader in the present time.


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