"Television has allowed us
to create a common culture, and without it
we would not have been able to accomplish our goal." - Morris Janowitz*
University, December 1, 1984
"While theoretically and technically television
may be feasible, commercially and financially,
I consider it an
impossibility, a development of which we need waste little time
Lee DeForest, 1926, radio pioneer and inventor of the vacuum
"Television won't be able to hold on to any
market it captures after the first six months.
People will soon get tired
of staring at a plywood box every night."
Darryl F. Zanuck*, head of 20th
"The nearest analogy to the addictive power of
television and the
of values that is wrought in the life of the heavy user is probably heroin.
Heroin flattens the image; with heroin, things are neither hot nor cold; the
junkie looks out at the world certain that what ever it is, it does not matter.
The illusion of of control that heroin engenders is analogous to
the subconscious assumption of the television consumer that
what is seen is 'real' somewhere in
the world. In fact, what is seen are the cosmetically enhanced surfaces of
products. Television, while chemically non-invasive, nevertheless is every bit
as addicting and physiologically damaging as any other drug. Most unsettling of
all is this: the content of television is not a vision but a manufactured data
stream that can be sanitized to 'protect' or impose cultural values." - Terence
Image creation technologies transform our way of
thinking. Once television was in the home it became the
primary source of social culture
The television created an epistemology in which
all information had to become
entertainment to attract attention.
Television allows an endless
source of raw material to be processed into entertainment.
removed from reality by
the naturally occurring bias' of all those
responsible for the presentation.
The hunger for entertainment
allows for monumental fiction.
a common window on public reality,
the window through we are conditioned to
apperceive those parts of life
with which we do not have direct contact,
entertainment had stealthily become
the standard of value for reality itself.
"This may be 2007, but
when we consider the power of
mythology the psychology of the average man hasn't changed in 4000 years.
And when everyone in the political
community believes the same myth, it becomes
a parallel reality.
With TV reinforcing the 911 myth
every single day, it has become stronger than any belief system that I can
remember." - Jeff Rense
Television creates expectations
that weigh heavily on the subconscious which
"Reason requires a
high degree of discipline of concentration; impression is easier." - Raymond
PriceThe main thrust of television is to create a
disassociation from reality, to convert an image into a symbol.
audience reacts rather than thinks -inter tenere rather than
1969 Herbert E. Krugman conducted a series of experiments
regarding the effect of television on a person's brainwaves. What he found was
Herbert E. Krugman monitored a person through many
trials and found that in less than one minute of television viewing, the
person's brainwaves switched from
Beta waves -
brainwaves associated with active, logical thought -
to primarily Alpha
waves. When the subject stopped watching television and began reading a
magazine, the brainwaves reverted to
'Beta' state is
considered a normal, awake state, while
'Alpha' states are
experienced in a deep
relaxation or 'daydreaming' state. When in the
Alpha state, a
person is subjected to a passive learning experience with
the right side of the
brain at the wheel, leaving critical
thinking skills behind.
Type 'television' and 'low vibrational
energy' into a search engine, and it'll quickly return the fact that watching a
lot of TV is like undressing your mind and submerging it into a bath of
negative energy. TV effectively numbs the
brain while rendering your
brain incapable of properly decoding and critically analyzing the
information being presented to you.
Essentially, you go into
a hypnotic trance. You
are on 'auto-pilot'.
Herbert E. Krugman, who spent decades at
(GE) headquarters as director of public opinion research,
Alpha responses can
be stimulated by appropriate external rhythms or frequencies.
- Corporate media may create
special programs to help people modify certain attitudes or behavior.
flicker rate at 50 Hz (PAL, SÉCAM systems) or 60 Hz (NTSC).]
- Passively learned material has
an important 'advantage' which some have also associated with so called
subliminal perception, extrasensory perception, or
me try to explain the special qualities of one, two and three exposures. I stop
at three because as you shall see there is no such thing as a fourth exposure
psychologically; rather fours, fives, etc., are repeats of the third exposure
Exposure # 1 is a "What is it?" type of response.
Exposure #2 will elicit some response of the remembrance of the first
time and attempt to find something new or novel, not seen the first time if
only to discard the image or object as of no further interest. The second
exposure response is "What of it?" ... Does it have personal relevance ?
By Exposure #3 the viewer has been through "What is it?" and "What of
it?," so by the third viewing, the image or object is
locked in through interest. Given the proper future contextual stimuli,
such as a corporate logo, immediate recognition of the image or object occurs.
There is a myth in the advertising
world that viewers will forget your message if you don't repeat your
advertising often enough. It is this myth that supports many large advertising
expenditures. I would rather say the public comes closer to forgetting nothing
they have seen on television. They just 'put it out of their minds' until and
unless it has some use and then the response to the commercial continues." -
Herbert E. Krugman
"The way in which you restrain
people from doing a wide variety of things, not compatible with the social
order of which they are members, is that you subject them to ritual.
The process is simple: you make them dance round a totem pole until
they are wild with excitement and become
jellies in the hysteria of collective
frenzy; you enhance their emotional state by any device, by all the locally
available audio-visual aids, drugs, dance, music and so on; and once they are
really high, you stamp upon their minds the type of concept or notion to which
they subsequently become enslaved.
Next morning, the savage wakes up
with a bad hangover and a deeply internalized concept. The idea is that the
central feature of religion is ritual, and the
central role of ritual is the endowment of individuals with compulsive
concepts which simultaneously define their social and natural world and
restrain and control their perceptions and comportment, in mutually reinforcing
These deeply internalized notions henceforth oblige them to act
within the range of prescribed limits. Each concept has a normative binding
content, as well as a kind of organizational descriptive content.
conceptual system maps out social order and required conduct, and inhibits
inclinations to thought or conduct which would transgress its limits. I can see
no other explanation concerning how social and conceptual order and homogeneity
are maintained within societies which, at the same time, are so astonishingly
diverse when compared with each other.
One species has somehow escaped
the authority of nature, and is no longer genetically programmed to remain
within a relatively narrow range of conduct, so it needs new constraints.
The fantastic range of genetically possible conduct is constrained in
any one particular herd, and obliged to respect socially marked bounds. This
can only be achieved by means of conceptual constraint, and that in turn must
somehow be instilled. Somehow, semantic, culturally transmitted limits are
imposed on men." - Ernest Gellner, Anthropology and Politics, Blackwell,
"If you were a kid in the late 1950's, there's a
good chance your thinking was shaped by two television programs, The Mickey
Mouse Club and Howdy Doody." - Bill O'Reilly, The No 'Spin'
"Exposure to sexual content on television predicted
teen pregnancy, with adjustment for all variables. Teens who were exposed to
high levels of television sexual content (90th percentile) were twice as likely
to experience a pregnancy in the subsequent 3 years, compared with those with
lower levels of exposure (10th percentile)." - Rand Health website
"Our findings suggest that television may play a
significant role in the high rates of teenage pregnancy in the US." - Anita
Chandra, RAND behavioral scientist
"We live with a cultural backdrop where children
increasingly and at ever-younger ages are being sexualized, eroticized and
exposed to torrents of inappropriate messages about sexuality." - Kathleen
"Research has shown that "mindless" television or
video games may idle and impoverish the development of the pre-frontal cortex,
or that portion of the brain that is responsible for planning, organizing and
sequencing behavior for self-control,
moral judgement and
attention." - Jane M. Healy,
Ph.D. American Academy of Pediatrics May 1998
"A ban on fast-food advertising to children would
cut the national obesity rate by as much as 18%, according to a new study
conducted by the National Bureau of Economic Research and funded by the
National Institutes of Health." - Emily Bryson York,
The brain is the source of
emotion. For modeling purposes of this exposition we will use the term
right-brain as the source of emotion.
The brain reacts to stimulus is
the surrounding environment.
The brain is the master controllor of
health; informs competency; develops coping skills; is the repository of self and filters environment factors
into multiple aspects of
The brain directs all aspects of bodily functions
through established biological pathways.
The first two years of a
child's life is when the most rapid development of the brain
The first five years of a child's life is the critical
period for developing language and
The more a brain is
stimulated the more it is capable of doing.
An infant is born with approximately 100 billion
brain cells designed to store and transmit information. Children's brains are
at its most receptive stage in infancy and early childhood, when experiences,
positive or negative, will affect how grouping of
mirror neurons are either strengthened
become the dominant method of distracting children.
Television watching deprives
children of natural
experiences that help to develop the
neural pathways which are
necessary for healthy brain development partially by limiting their
activity and dramatic play outside in nature but also by actual physically
stunting neural networks
leaving an octupus of cognitive
Heavy television watching during the early years when
the brain is malleable prolongs the dominance of the
brain function, the culprit diagnosed as
ADHD, by inhibiting
brain functions responsible for verbal-logical cognitive
network growth in young children is inhibited simply by watching an average
of two to four hours of television per day prolonging childhood.
The more television children watch, the greater
the negative influence on their lives.
Children's behavior due to television watching is
further accentuated when one considers that children have difficulty separating
reality from fantasy.
inability to separate reality from fantasy
creates an avenue for the
system to pick up characteristics of the
characters the child identifies with.
Children who admire
aggressiveness in their heroes and heroines
will see little reason for devoting time and effort to learning other ways of
By the age of three children
mimic television characters as readily
as they mimic real people. When a child
decides to imitate a behavior, morality is not a part of this decision process.
Children are great imitators who often believe what they view on
television as being true because many of the characters portray qualities that
make them acceptable role models. Children often can not distinguish between
pro-social and anti-social
behaviors portrayed on television.
As children imitate
view on television, frequent exposure to television
violence can make children think that violence is normal. As many
children's programs reflect violence in a
humorous manner many children
see violence as humorous. This
is why children laugh when they see someone being injured. Children's
aggressive skills are acquired earlier than mental or social skills as a
Children who view large quantities of television violence
tend to see the world as a frightening place and grow leery of neighbors and
Children that are taught that violence is an acceptable
solution to problems will tend to work out their problems in the same way. The
number of acts of violence in children's programs is estimated at as much as
six times greater than in adult shows.
The amount of
television violence witnessed by average American
children during formative elementary school years is about 8,000 murders and
around 100,000 other acts of television violence.
Children lack the cognitive attributes to put these violent images into
meaningful contexts as they can not articulate a rationale for the violence
Consequently, they will often imitate violent behaviors
witnessed on television.
As children view television violence the chemical transmitter,
increases in children's brains.The brain's alarm network is located at the base
of the brain and sends
to other brain centers that control such functions as emotions. As a reaction to the viewing of
television violence, the brain adapts by rewiring
trillions of cellular connections establishing
the chemical pathways of aggressive
Neurological processing of television violence is not any different from
processing real violence thanks to the
The mammal brain
is hard wired to attenuate the senses and fix the eyes on any sudden movements
in the environment.
Known as the biological
orienting response this is a key cognitive component of survival.
Rapid changing television images in children's cartoon shows change
approximately every 4 to 6 seconds reducing rational thought functions and
keeping a child's instincts and emotions in a constant state of alertness for
flight - perfect for honing the instincts of a hunter !
neural pathways that control
response to stress are
particularly powerful in shaping how we learn and
respond to environmental conditions. When
neural pathways are shaped by
violent aggressive emotions the
sustained stress carves them into the brain
like a sculpter carves
When a child's brain is under
prolonged stress, the
child's brain sends
a signal to the body to produce greater amounts of a stress hormone called
cortisol. The constant release of
cortisol means the child is constantly on high alert ready for
Television watching is a major
contributor to insomnia,
hyperactivity in young
are the most ardent traditionalists. They like things stable and categorized.
Television, like it or not,
teaches them a lot of these rules." - Jane Espenson*, television writer for
'Ellen' starring Ellen DeGeneres playing an
'average' lesbian, from an Opinion article
in LA Times March 20, 2005
This web site is not a commercial web site and
is presented for educational purposes only.
This website defines a
new perspective with which to engage reality to which its author adheres. The
author feels that the falsification of reality outside personal experience has
created a populace unable to discern propaganda from reality and that this has
been done purposefully by an international corporate cartel through their
agents who wish to foist a corrupt version of reality on the human race.
Religious intolerance occurs when any group refuses to tolerate religious
practices, religious beliefs or persons due to their religious ideology. This
web site marks the founding of a system of philosophy named The Truth of the
Way of Life - a rational religion based on reason which requires no leap of
faith, accepts no tithes, has no supreme leader, no church buildings and in
which each and every individual is encouraged to develop a personal relation
with the Creator and Sustainer through the pursuit of the knowledge of reality
in the hope of curing the spiritual corruption that has enveloped the human
spirit. The tenets of The Truth of the Way of Life are spelled out in detail on
this web site by the author. Violent acts against individuals due to their
religious beliefs in America is considered a "hate crime."
This web site
in no way condones violence. To the contrary the intent here is to reduce the
violence that is already occurring due to the international corporate cartels
desire to control the human race. The international corporate cartel already
controls the world economic system, corporate media worldwide, the global
industrial military entertainment complex and is responsible for the collapse
of morals, the elevation of self-centered behavior and the destruction of
global ecosystems. Civilization is based on cooperation. Cooperation does not
occur at the point of a gun.
American social mores and values have
declined precipitously over the last century as the corrupt international
cartel has garnered more and more power. This power rests in the ability to
deceive the populace in general through corporate media by pressing emotional
buttons which have been preprogrammed into the population through prior mass
media psychological operations. The results have been the destruction of the
family and the destruction of social structures that do not adhere to the
corrupt international elites vision of a perfect
world. Through distraction and coercion the direction of thought of the
bulk of the population has been directed toward solutions proposed by the
corrupt international elite that further consolidates their power and which
further their purposes.
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their writings, showed the capacity for intelligent, reasonable, rational,
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