Viceroy suggests

Nicotine is a Gateway Drug

Smoking and drinking often go together

Last Week Tonight with John Oliver: Tobacco

The cigarette industry spent millions on genomics research

tobacco ? or chemicals ?

Δ8 -Tetrahydrocannabivarin has potent anti-nicotine
effects in multiple rodent models of nicotine dependence

‘Magic’ mushrooms may turn smokers into quitters

Intoxicating and addictive, tobacco became the subject of the first truly global luxury commodity craze.

1607 London has more than 7,000 tobacco "houses"cafe-like places where the city's growing throng of nicotine junkies buy and smoke tobacco.

American tobacco is not just any tobacco.

The tobacco sold in American cigarettes in not the tobacco native Americans used but a more potent strain used by Carib Indians who were cannibalistic.

Radioactive Tobacco

Radon - the killer in tobacco

The big idea: polonium, radon and cigarettes

Spanish explorers noted how the Taino island natives would roll dried tobacco, light the rolls and inhale the smoke.

1612 Carib tobacco is first planted in the Virginia colony.

1614 John Rolfe, the Englishman who married Pocahontas, obtains seeds for Caribbean tobacco and cultivated it in Virginia, even though Spain, in an attempt to protect its tobacco trade, has made selling such seeds to a non-Spaniard a capital offense.

The True Story of Pocahontas as NOT told by Disney

The native Virginia tobacco, Nicotiana rustica, grown by the Indians, has a biting taste and is not as sweet to smoke as Caribbean tobacco nor as strong.

1635 Tobacco sale in France is restricted to apothecaries by doctor's prescription only.

1873 Daniel Lord and Ambrose Thomas found the advertising agency Lord & Thomas in Chicago.

1882 Millardet discoveres a mixture of copper sulfate and hydrated lime can effectively control downy mildew of grape.

1893 Southern California Fruit Exchange is founded in Claremont, California.

1890 James Buchanan "Buck" Duke founds American Tobacco by forcing several rival firms to unite with his.

1898 American Tobacco holds 85% share of the US cigarette market.

Albert Lasker joins the Lord & Thomas advertising agency.

Citrus Growers Manufacture DMT

1907 Southern California Fruit Exchange approves first-ever large-scale advertising campaign aimed at advertising a perishable commodity.

Lord & Thomas proposes the metaphor "sun-kissed" to describe the oranges; Sunkist™ is the brand settled on for the advertising campaign.

1908 Albert Lasker takes control of the Lord & Thomas advertising agency.

1911 Federal court orders American Tobacco trust dissolved.

A leaner American Tobacco, headed by Percival Hill, is one of the four companies spun off from the old trust.

The other three are RJ Reynolds, P Lorillard and Liggett & Myers.

These three existed prior to the formation of the trust and maintained varying levels of autonomy within it.

1921 to 1924 Albert Lasker revolutionizes the advertising industry by using the radio in advertising campaigns for Palmolive™ soap, Kotex™ sanitary napkins, and Kleenex™ disposable facial tissues.

This significantly alters popular culture.

1924 American Tobacco retains Lord & Thomas to work on the Lucky Strike account.

Albert Lasker* persuades Percival Hill to focus the majority of the ad budget on the single Lucky Strike brand.

A series of magazine ads showed movie starlets smoking cigarettes making Lucky Strike a leading brand of cigarettes.

1925 Lucky Strike has 16% of the cigarette market, a distant third behind Camel (40%) and Liggett & Myers Chesterfield (25%).

Albert Lasker appeals directly to the psychology of consumer desire:

Women seldom smoke - "Reach for a Lucky instead of a sweet" - marketing spiel asserts a connection between health, thinness, fashion and Lucky Strike.

1926 Albert Lasker purchases a major interest in RCA as it spawns subsidiary NBC.

Lasker crafts the Amos 'n' Andy radio situation comedy as an advertising vehicle for Pepsodent toothpaste, inventing the broadcast advertisement.

Radium Brand Cigarettes (ca. 1910 - 1915)

Radium-226 and Polonium-210 in Leaf Tobacco and Tobacco Soil

Tobacco Industry's Response to the Polonium-210 Issue

Radioactivity in cigarettes

"Tobacco in certain parts of the country is radioactively contaminated with polonium-210, a naturally occurring decay product of radon.

Synergy between polonium and carcinogenic chemicals in cigarette smoke increases the lifetime risk of lung cancer 8 to 25 fold.

A filter for removing polonium-210 from cigarette smoke has been available for more than 40 years." - Janet Raloff

Easter Sunday 1929 Edward Bernays, Sigmund Freud's nephew, extends ad campaign effort with the "Torches of Freedom March" down New York's Fifth Avenue, in which 10 debutantes publicly puff cigarettes as they stroll down the avenue, creating a sensation on the newsprint front pages.

1931 American Tobacco profits have more than double, from $21 million to $46 million with Lucky Strike moving ahead of Camel.

1933 The Journal of the American Medical Association (JAMA) begins accepting tobacco advertisements and money.

mid-1930s 1 Sunkist™ orange in 5 is juiced, often at soda fountains.

Sunkist™ juice is the second-most-popular soda fountain drink, after Coca-Cola.

American Factory

"Don't let their evil deeds escape your sight."
Lamentations 1:22

1948 "More can be said in behalf of smoking as a form of escape from tension than against it." - Journal of the American Medical Association

March 1973 Medical World News reveals data from a tobacco industry authority that cigarettes are 5% sugar, cigars 20% and 40% in some pipe tobaccos.

American tobacco cigarette smoke contains over 4,000 different chemicals including:

nitrosamines, crysenes, cadmium, benzopyrene, polonium 210, nickel, polycyclic hydrocarbons , dibenz acidine, b-napthylamine, urethane, nitrosonornicotine, toluidine, aluminum, zinc, magnesium, mercury, silicon, titanium, lead, copper, acetone, toluene, acetic acid, ammonia, arsenic, butane, carbon monoxide, DDT/dieldrin, ethanol, formaldehyde, hexamine, hydrogen cyanide, methane, methanol, napthalene, nitrobenzene, nitrous oxide phenols, stearic acid, vinyl chloride.

unique library index

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