"Man has built in
himself images as a fence of
security - religious,
images manifest as
symbols, ideas, beliefs.
burden of these images dominates man's thinking and
his relationships in his daily
problems as they divide
His perception of life is
shaped by the concepts already
established in his mind."- J. Krishnamurti
images accompany our stories (in
the form of
storybooks and television) the
image-forming capacity never gets a chance to fully develop, and we are
rendered incapable of conceiving
anything other than what is presented us." -
"Advertising gained considerable momentum after
World War II.
average American adult sees about 21,000 commercial messages a year.
corporations pay for about 75% of commercial television time.
pay for about half the public television time.
Advertising for a 30
second segment in prime time costs over $200,000.
Only the largest corporations can afford
it." - Donald O. Mayer
Advertising, disguised to entertain, is
an effective method of luring
War I athletes were enlisted to endorse advertised products.
Charles Lindbergh cut deals with Mobil Oil, Vacuum Oil, AC spark
plugs and Wright Aeronautical before his solo flight across the
Atlantic Ocean in 1927.
Mirror neurons allow
edorsements to possess us.
constitutional protection gives the impression that
speech is honest, aboveboard
and straight forward.
"Large-scale advertising is one of
the main factors in American
society that maintains a
peculiar form of narcissism ideally suited to consumerism.
it creates artificial
needs within people that directly conflict with their capacity to form
a satisfying and sustainable
relationship with the natural world." - Mary Gomes and Allen
Advertisers need you.
"A ban on
fast-food advertising to children would cut the
national obesity rate by
as much as 18%, according to a new study conducted by the National Bureau of
Economic Research and funded by the National Institutes of
Health." - Emily Bryson York, 11/19/08
The only way you will attain hip
sophistication is by using their products.
the envelope of moral acceptability to
Advertisers target the desire
of the victim to be attractive and accepted.
advertising campaign featuring images by photographer Stephen Meisel* is an
Adolescent models, photographed in
various stages of undress,
poised to offer both sexual
pleasures and the fantasy of sexual availability.
"Advertising has learned to capitalize on the
longings of the: in-arms deprived public by holding out promises which seem to
say, "If you had this you would feel right again." - Jean LiedloffWomen Against Pornography condemned Calvin Klein's earlier
suggestive advertisements with an adolescent Brooke
Nicholas de Gunzburg*, the "fur and fabric editor" of
Vogue magazine was Calvin Klein's mentor.
Calvin Klein's first
key partner was fellow entrepreneur Barry
The Guess company, founded by the
Marciano* brothers who share control of the firm with the
Nakash* family, followed the same advertising strategy to
sell jeans as Calvin Klein.
Guess and Jordache Jeans Settle War Over
Media Watch called for a boycott of Guess, charging
that its ads demean women, integrating
"The notion of a self-regulating and self-balancing
market, as organic in self-maintenance as the human body or an
ecosystem has become a prevalent
cultural ideology and
article of faith of
Corporatism."- Jamie Court"Sales pitches
metamorphize reality into miracles with nothing changed.
We are conditioned to the
magical thinking -
the pervasive images
and parables of
aphrodisiac doorways to
paradise, redeeming graces for those rejected
by people who pretend to
care for us." - John McMurtry
A simple psychological trick
If one is told two pieces of information separated by a 'but',
one is more likely to give greater weight and remember the phrase after the
A parallel technique is to raise a weak
form of objection to the message at the beginning and then answer with the
message they intend to get across.
Even if the marketer' answer would
not rationally pass muster were the receiver of the message to reflect upon it,
this method of framing
makes it more likely that people will accept the message without reflection.
Raising and then answering objections reduces likely objections later.
Most importantly for the marketer, the marketer now gets to frame the
debate in terms that bias
reaction towards the outcome desired.
fair advertising and government bodies
"If you're in government, you can lie to your
heart's content so long as the lie is intended to advance your agenda." -
Jonathan Chait Most dairy cows live miserable lives in
over crowded barren dirt lots.
Dairy cows are artificially inseminated
as no pregnancy = no milk.
Dairy cows are pumped full of hormones,
including bovine growth hormones, so they give 10
times as much milk as they would naturally.
Their calves are carted off
to veal crates.
At about age 5 'happy' cows are turned into hamburgers.
People for the Ethical Treatment of Animals, PETA, filed a law
suit that stated that the California Milk Advisory Board, a State of
California governmental agency, had falsely advertised conditions under which
dairy cattle live in the
"happy cows" advertising campaign.
PETA's suit failed on
the grounds that government agencies are exempt from fair advertising
"The clear intent of the fairness doctrine was to
prevent a monopoly of
commercial values from overwhelming
democratic values - to assure that the official image of reality -
corporate or government - was not the
only image of reality that reached
the people." -
"To say Americans don't need the Fairness Doctrine
because opinions censored by private owners of big media companies can still
appear somewhere on the Internet - even though only a tiny fraction of the
public will ever encounter them - is to proclaim the absolute right to forward
only opinions of the plutocrats and oligarchs controlling the
industrial-military-media-corporate complex." - Mark Gabrish Conlan
FCC applies the Fairness
Doctrine to require cigarette
makers to include the surgeon general's warnings in their
Polluters are required to notify the
public when advertising a toxic product.
Advertisers of gas guzzling
automobiles have to provide rebuttal time for public interest advocates to
debate the impact of wasteful fuel
Supreme Court unanimously
upholds the Fairness Doctrine in the Red Lion case: "it is the
right of the viewers and
not the right of the broadcasters which is
Foundation sets up shop.
"If you want to see when
(neo)conservatives were in trouble go back the year the Heritage Foundation set
We were just a handful of people in a few rented rooms.
At that time there were no cable outlets like Fox News.
was no (neo)conservative talk radio, because the Fairness Doctrine was still in
effect." - Edwin Feulner, Heritage
1988 A Syracuse, New York,
television station has broadcast nine paid editorials advocating the
construction of a nuclear power
The station refuses to air opposing viewpoints of an
Ronald Reagan appointees
side with the television station applying a
privatization philosophy to the airwaves.
Broadcasters henceforth are
under no obligation to air opposing
is seen regularly by twice as many men as women. Less well educated individuals
and those who do not use computers most often say they never watch the
channel." - Pew Research
1995 C-SPAN launches Washington
Journal, a political talkshow described as a "flagship viewer call-in
mornings a week, usually three hours per day, Washington Journal
generally features a host, guests and viewer calls.
1, 2004 to April 30, 2005
Extra! studies Washington
Journal guestlist, tabulating all 663 guests that appear on the show.
Guests are classified by gender, ethnicity,
party affiliation and profession.
The study also looks at the think
tanks most prominently represented.
Washington Journal favors
right-of-center interview subjects.
representative of a third party
appeared during the study period.
The American Enterprise
Institute and the Carnegie Endowment for International Peace were the
Institution had seven appearances, followed by the
Foundation and the Center for Strategic and International Studies, two
conservative groups whose experts each appeared five
Only the Center for International Policy provided two
Citizen-based organizations and
advocates accounted for 9%.
environmentalists and consumer rights groups accounted for just six guest
appearances, or 1% of the total.
"No more than four out of ten [cable
viewers] ever watch C-SPAN.
I took at face value what people were
saying - in the government and in the corporate
media and in business over the years - that all they really cared about was
fairness and objectivity.
I don't want the government to
tell me what I can listen to.
trust the public at large
any day to make a decision over
what is good and
what is evil." -
Absent a resurrection of the Fairness Doctrine, civic life,
already invisible on television, will become
an irrelevant relic to the next
They will know little to nothing about relevant issues
or why participatory
democracy was considered important for maintaining liberty.
"We are vunerable to video lies."
It seems rather ironic that
anyone would complain about fake news considering the fact that the News
Distortion rule was abandoned and that
government made it legal to disseminate
VNRs (also referred to as fake television
"news") or ANR's (audio "news" releases) are video or audio segments designed
to be indistinguishable from independently-produced "news" reports.
Laurence Moskowitz* is President, Chief Executive and Chairman of Board
of Medialink Worldwide and Director of the Jewish Community
Medialink Worldwide specializes in "news"
incorporate VNRs into their newscasts, rarely alerting viewers to the source of
While government-funded VNRs have been most controversial,
most VNRs are paid for by corporations.
Laurence Moskowitz worked with
the Radio-Television News Directors Association to establish a "code of
ethics" based on full disclosure relating to the
distribution of VNRs - a "code of ethics" which appears to have been
compromised as VNRs orginations are rarely disclosed!
ANRs may be
simply the audio element of a video news release, from a satellite media tour
or can be tailor made.
On its website, one corporation outlines that it
"will prepare a script, record necessary soundbites, and then have the script
professionally voiced. We will then produce and edit the ANR into a final mixed
cut, and after approval from our client, distribute it to
radio stations throughout the country."
Think that blog opinion is
honest? Think again.
Tens of thousands of bloggers are writing
"Using a blog to attract and engage customers is fast
becoming a popular marketing
strategy." - Karen E. Klein
Check out PayPerPost Inc. which
states on it's web site:
"PayPerPost is the leading marketplace for
Consumer Generated Advertising. The PayPerPost platform connects advertisers
and Consumer Content Creators to deliver
compelling marketing messages.
The marketplace is fueled by the
bloggers, videographers, photographers, podcasters and
A blogger convention teaches bloggers how to
"monetize your voice."
"Why should you attend PostieCon '07?
Two words: Rock
Bloggers and Internet personalities are Rock Stars of the
Bloggers reach millions of dedicated fans on a day to
day basis, it's easy to see why today's humble blogger could potentially be
tomorrow's Rock Star.
That's why PostieCon '07's theme is "You're A
We are here to educate bloggers on how to build traffic and
readership, use your notoriety
and unique brand to create value and monetize your voice."
"Advertisers are trying to buy a blogger's voice, and once they've
bought it they own it." - Jeff Jarvis
authentic blogging is
like comparing prostitution with making love to
someone you care for deeply." - Jason MaCabe Calacanis
Pay per post
sites include ReviewMe, Loud Launch, SponsoredReviews.com.
are giving established companies and
obscure brands alike
the ability to connect with their
audiences on a more personal level, collect valuable feedback and foster
strengthened business relationships.
these companies are enjoying
tangible returns in their blogging investment in the form of increased
sales, partnerships, business opportunities, press coverage and lead
generation." - backbonemedia.com
CEO and exec bloggers include:
Jean-Luc Collet = IBM Academy of Technology;
David Sifry = Technorati;
Alan Meckler =
Marriott = Marriott International;
Bob Langert = Director Corporate Social
Responsibility for McDonald's;
Robert "Bob" A. Lutz =
David Bain = 'viral marketing'
Jonathan Ian Schwartz = CEO Care Zone;
Karen Christensen = CEO Berkshire Publishing Group;
Richard Edelman = CEO Edelman, first use Web in crisis management;
Leonsis = Vice Chairman of America Online;
Zane Safrit, CEO Conference
"Amazon.com runs a business called
Mechanical Türk where people get paid to do little
tasks that computers can't do." - Arlen Parsa
"Parsa saw a request to
review Belkin' consumer electronics products.
The instructions were to
"give a 100% rating," "write as if you own the product and use it," and to mark
any negative reviews as "not helpful."
The request was posted by
Belkin's business development representative, Mike Bayard, who offered 65 cents
for each positive review.
Parsa noted that the product Bayard was
paying people to praise "has consistently gotten bad reviews" from real users.
Belkin responded by saying it "does not participate in, nor does it
endorse, unethical practices like this." - The Daily Background, January
Official Blog of the US Air Force
"Capt. Faggard writes The Official Blog of the US Air Force; has
pages on YouTube, MySpace and Facebook; helps publicize a Second Life area
called Huffman Prairie; contributes to iReport (user name USAFPA); and is on
Friendfeed, Digg, Delicious, Slashdot, Newsvine, Reddit. There's Air Force
widgets. And there's even a video mashup contest for high schools to show
school spirit sponsored by the Air Force." - David Meerman Scott
branches of the military are also getting into the
game, along with other branches of government. The Army also has its own
Twitter feed, as does the Department of Homeland Security,
the Bush White House, and
the Joint Forces
Command, the State
Department, and the Israeli
Consulate in New York." - Sheldon Rampton
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internati☣nal c☣rp☣rate cartel through their agents who wish to foist a corrupt
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which requires no leap of faith, accepts no tithes, has no supreme leader, no
church buildings and in which each and every individual is encouraged to
develop a pers∞nal relati∞n with Ć∞n through the pursuit
of the knowλedge of reaλity in the cu☮ing the spi☮itual co☮☮uption that
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already occurring due to the internati☣nal c☣rp☣rate cartels
desire to control the human
race. The internati☣nal c☣rp☣rate
cartel already controls the w☸rld ec☸n☸mic system, c✡rp✡rate media
worldwide, the global indus✈rial mili✈ary en✈er✈ainmen✈ complex and is
responsible for the coλλapse of moraλs, the eg●
w●rship and the destruction
of gl☭bal ec☭systems. Civilization is based on coöperation.
Coöperation with bi☣hazards at the point of a
American social mores and values have declined precipitously
over the last century as the internati☣nal c☣rp☣rate cartel has garnered more and
more power. This power rests in the ability to deceive the p☠pulace in general
through c✡rp✡rate media by press☟ng em☠ti☠nal butt☠ns which have been
πreπrogrammed into the πoπulation through prior mass media psychological
operations. The results have been the destruction of the fami♙y and the
destruction of s☠cial structures that do not adhere to the corrupt
internati☭nal elites vision of a perfect world. Through distra˘tion and
coercion the dir⇼ction of th✡ught of the bulk of the p☠pulati☠n has been
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