"Changing someone's emotional state makes
physiological changes in their
body and alters the
actions they are likely to take.
the purpose of sales and
change how you feel about a product or company is to change the likelihood of
your making a purchase." - Edward Wilson & Wes Unruh
triumph of stupidity and manufactured ignorance is on full display in US
political life and is matched by
a savage militarization of
an intensified level of daily violence and aggression, the
withering of the social, and the
withdrawal into private obsessions.
People smothered in
a fog of exaggerated
self-interest." - Henry A. Giroux
a theorist of consumption,
understood acquisition was for exhibition, "in order to gain and to hold the
esteem of men it is not
sufficient to merely possess wealth or power.
Wealth or power
must be put on display."
Thorstein Veblen coined the term
"Misleading advertising leads to over
consumption but that may be offsetting the
under-consumption associated with monopoly prices." - Edward L. Glaeser,
Gergely Ujhelyi, December 2006
FTC and the
FDA don't have enough resources
to go after every product sold under false pretenses.
Consumers should be highly skeptical
of claims made for any pill,
patch, cream or device.
We like to think of consumers as
our agents in the field." - Matthew Daynard, senior attorney FTC
advertising practices division
very meaning and significance of life
is expressed in consumptive terms.
pesky telemarketers and
direct junk mailmen
under the contemporary Cartesian
principle: I consume therefore I am.
productive economy demands that
we make consumption our
way of life, that we convert the buying and use of goods into
rituals, that we seek
spiritual satisfaction in
The measure of social
status, of social acceptance, of prestige, is now to be found in
the pressures upon the
individual to conform to safe and accepted social standards, the more does
he tend to express his
aspirations and his individuality in terms of what he wears, drives, eats -
his home, his car, his hobbies, his
pattern of food
We require "forced draft expensive" consumption,
things consumed, burned up,
replaced and discarded at an
ever-accelerating rate."- Victor Lebow
Seven blunders of materialistic
"Like most habitual shoppers,
I was looking for something that I wanted
more than I needed, something I could not necessarily describe but would
recognize when I saw it.
was looking for something I had bought new long ago but had lost and was
expecting to find once again.
Call me a constantly lapsing
I am not proud of this, though I am not
ashamed of it either.
It means is that I am an entirely average American, easily
driven by complex and unpleasant
realities to the escapist distractions of stuff.
I am a member of
what social critics call the "bewildered herd," though I like
to think that I am less bewildered and more
self-aware than most of my
fellow cattle, even
when I find myself buying another pair of high heels that I can't really walk
in and don't need." - Erin Aubry
"The word "consume" brings
us back to the origins of
separation in fire, a metaphor for
our civilization's consumptive linearity.
Indeed, the conversion of
human bonds into money resembles an
oxidative reaction in chemistry, which replaces existing internal chemical
bonds with new, lower-energy bonds to something from the outside,
an oxygen atom.
Money is like the thermal energy
liberated thereby, no longer bound to any individual and thus free to perform
Incinerating relationships and
converting them into services severs bonds.
A purchased "service" is as generic as the
money that buys it.
Social relationships embody wealth in the form
of bonds or ties, which can be liquidated,
turned into a commodity, and sold back as a service.
No relationship is exempt from
this colonization of the social space: not
parenting, not sex,
not friendship, not
Let's start with an example of this colonization
that also exemplifies the inauthenticity of commoditized relationships: the
Hospitality bespeaks a generous,
welcoming attitude of sharing one's home.
How would you feel if you
shared the home of a friend for a few days and were then presented with a bill,
with 500% markups for each telephone
call, bottle of water, and item of food you consumed?" -
This web site is not a commercial web site and
is presented for educational
This website defines a
new perspective with which to engage reality to which its author adheres. The
author feels that the falsification of reality outside personal experience has
forged a populace unable to discern propaganda from
reality and that this has been done purposefully by an international
corporate cartel through their agents who wish to foist a corrupt version of
reality on the human race. Religious intolerance occurs
when any group refuses to tolerate religious practices, religious beliefs or
persons due to their religious ideology. This web site marks the founding of a
system of philosophy named The Truth of the Way of the Lumière Infinie -
a rational gnostic mystery religion based on reason which requires no leap of
faith, accepts no tithes, has no supreme leader, no church buildings and in
which each and every individual is encouraged to develop a personal relation
with the Creator and Sustainer through the pursuit of the knowledge of reality
in the hope of curing the spiritual corruption that has enveloped the human
spirit. The tenets of The Truth of the Way of the Lumière Infinie are
spelled out in detail on this web site by the author. Violent acts against
individuals due to their religious beliefs in America is considered a "hate
This web site in no way condones violence. To the contrary the
intent here is to reduce the violence that is already occurring due to the
international corporate cartels desire to control the human race. The
international corporate cartel already controls the world economic system,
corporate media worldwide, the global industrial military entertainment complex
and is responsible for the collapse of morals, the elevation of
self-centered behavior and the destruction
of global ecosystems. Civilization is based on coöperation.
Coöperation does not occur at the
point of a gun.
American social mores and values have declined
precipitously over the last century as the corrupt international cartel has
garnered more and more power. This power rests in the ability to deceive the
populace in general through corporate media by pressing emotional buttons which
have been preprogrammed into the population through prior mass media
psychological operations. The results have been the destruction of the family
and the destruction of social structures that do not adhere to the corrupt
international elites vision of a perfect world. Through distraction and
coercion the direction of thought of the bulk of the population has been
directed toward solutions proposed by the corrupt international elite that
further consolidates their power and which further their purposes.
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capacity for intelligent, reasonable, rational, insightful and unpopular
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