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AT Stewart
AT
Stewart, an Irishman, occupies a little narrow place on Broadway a few feet
wide, where he peddles needles, and thread and tape for years.
AT
Stewart suddenly bloomes out in a palatial building, with a thousand clerks
behind his counters, and twenty million dollars worth of goods upon the
shelves.
The Italianate design, faced with Tuckahoe marble, featured
four floors of pedimented windows, the first commercial building in the United
States to display an extravagant exterior.
To display merchandise the
"Marble Palace" at 280 Broadway
emphasized natural light from the structure's central rotunda and high
ceilings.
At the same time, there is a branch store of AT Stewart &
Co., in Glasgow, Scotland, and another in Germany; besides establishments in
Belfast, Ireland, and in Paris.
The peculiarity of his style of
business was, that AT Stewart had in his store a number of departments; and, in
the various departments, goods of every variety, of the best quality, and at
the cheapest wholesale prices and - AT Stewart & Co. focused on customer
service.
Propaganda was designed to deceive the public as to the means
by which AT Stewart could sell such excellent goods so cheap.
The
myth was that he bought his goods at
auction, and very cheap, because they were the tail end of stocks, and damaged;
and that Mrs. Stewart renovated them, and thus enabled him to fool the ladies
of New York, and make them believe them new goods.
1876 Stewart hires twenty clerks
to read, respond and mail out entailed orders.
That year he profited by
over $500,000 from the mailing business alone.
"AT Stewart could not
have kept up his stock by auction purchases; nor could he have obtained such
goods at auction, nor could Mrs. Stewart renovate all the goods sold in
Glasgow, Belfast and Germany.
AT Stewart owned no interest in the grand
buildings erected by AT Stewart & Co. at Saratoga, no interest in AT
Stewart & Co. in Glasgow, Scotland, nor in the Germany.
AT Stewart
had no interest in the business except a commission on sales.
AT
Stewart broke down one thousand retail merchants in New York City, many of whom
became his clerks.
After AT Stewart's death three immense
establishments were started in New York City on the model of AT Stewart's,
keeping in the various departments excellent goods retailed at wholesale
prices." - LB Woolfolk
"In the
imagery of print, film, and air wave the typical American citizen is commonly
depicted as an uncommonly shrewd person.
He or she is dramatized as a
thoughtful voter, rugged
individualist, and, above all, as a careful,
hardheaded consumer of the products of
American enterprise.
He is
the flowering of
twentieth-century progress and enlightenment.
Most of us like to fit into
this image, and some are justified in
doing so.
The men and
women who hold up these
glowing images, particularly the
professional persuaders,
do so, with tongue in
cheek." - Vance Packard |
"Changing someone's emotional state makes
physiological changes in their
body and alters the
actions they are likely to take now and in the future.
This is
the purpose of sales and
modern advertising
techniques.
To
change how you feel about a product or company is to change the likelihood of
your making a purchase." - Edward Wilson & Wes Unruh
"The
triumph of manufactured ignorance is on full display in US political life and
is matched by a savage
militarization of the culture, an intensified
level of violence and aggression, and
withdrawal into private
obsessions.
People smothered in
a fog of exaggerated
self-interest." - Henry A. Giroux
"In order to turn
reluctant consumers into permanent
shoppers, consumer
product producers must
dumb down consumers by shaping their wants
essentially taking over their
lives by encouraging impulse
buying, cultivating
shopoholism and manufacturing new
desires." - Benjamin R.
Barber
Theorists of
consumption understand there is
no primal need to own
things.
Theorists of
consumption understand that acquisition itself is dependent upon
a conditioned,
fabricated Pavlovian need
engineered by advertisers.
Thorstein Veblen,
a theorist of consumption,
understood acquisition was for exhibition, "in order to gain and to hold the
esteem of men it is not
sufficient to merely possess wealth or power.
Wealth or power
must be put on display."
Thorstein Veblen coined the term
'conspicuous consumption'.
"Misleading advertising leads to over
consumption but that may be offsetting the under-consumption associated
with monopoly prices." - Edward L. Glaeser, Gergely Ujhelyi, December
2006
"The FTC and
the FDA don't have enough
resources to go after every product sold under false pretenses.
Consumers
should be highly skeptical of claims made for any
pill,
patch, cream
or device.
We like to think of consumers as
our agents in the field." - Matthew Daynard, senior attorney FTC
advertising practices division
The
very meaning and significance of life
is expressed in consumptive terms.
TV
hucksters, pesky
telemarketers and direct
junk mailmen
define identity under the contemporary
Cartesian principle: I consume spam therefore I
am.
"Our enormously productive economy demands that
we make consumption our
way of life, that we
convert the buying and use of goods into rituals, that we seek
spiritual satisfaction in consumption of
limited resources.
Social
status, social
acceptance, is found in consumptive patterns.
The greater the pressure
upon the individual to conform to social standards, the more he tends to
express aspirations and
individuality in terms of what he wears, drives, eats - home, car, hobbies,
pattern of food
consumption.
We require "forced draft expensive" consumption,
things consumed, burned
up, replaced and discarded at
an ever-accelerating rate."- Victor Lebow
"I was looking for something that I wanted more
than I needed, something I could not necessarily describe but would recognize
when I saw it.
I was
looking for something I had lost and expected to find once again.
Call me a constantly lapsing recovering flip flopping consumer.
I am not proud of this, though I am not
ashamed of it either.
I am driven by complex
unpleasant realities to escapist distraction in stuff.
I am a
member of what social critics call the "bewildered herd."
I
like to think I am less bewildered, more
self-aware than my
fellow cattle, even
when I find myself buying another pair of high heels I can't really walk in and
don't need." - Erin Aubry Kaplan
"The word
"consume" brings us back to the
origins of separation in fire, a
metaphor for our
civilization's consumptive linearity.
Indeed,
the conversion of human bonds into
money resembles an oxidative
reaction in chemistry, which replaces existing internal chemical bonds with
new, lower-energy bonds to something from the outside,
an oxygen atom.
Money is like
the thermal energy liberated by fire, no longer bound, now free to
incinerate relationships and
converting them into services severs bonds.
A purchased "service" is as generic as the
money that buys it.
Social relationships embody wealth in the form
of bonds or ties, which can be liquidated,
turned into a commodity, and sold back as a service.
No relationship is exempt from
this colonization of the social space:
not parenting,
not sex,
not friendship, not
trust.
Let's start with an example
of this colonization that also exemplifies the
inauthenticity of commoditized
relationships: the "hospitality
industry".
Hospitality
bespeaks a generous, welcoming attitude of sharing one's home.
How
would you feel if you shared the home of a friend for a few days and were then
presented with a bill, with 500% markups for each telephone call,
bottle of water, and
item of food you consumed?"
- Charles Eisenstein
"The PCR test is an
amplification technique used by biologists as a research tool in labs when
trying to unpick mechanisms of disease.
I was frankly astonished to
realise they’re sometimes used in population screening for diseases –
astonished because it is a very exacting technique, prone to invisible errors
and it’s quite a tall order to get reliable information out of it,
especially because of the prodigious amounts of amplification involved in
attempting to pick up a strand of viral genetic code.
The test cannot
distinguish between a living virus and a short strand of RNA from a virus which
broke into pieces weeks or months ago.
I have identified a serious, a
fatal flaw in the PCR test." - Mike Yeadon |
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Kary B. Mullis,
Nobel Laureate in Chemistry, died August 7, 2019 of pneumonia at the age of 74.
He won the 1993 Nobel Prize in Chemistry for his invention of the
polymerase chain reaction (PCR) method for copying and amplifying
DNA.
Mullis invented the PCR method as a chemist at Cetus Corporation.
The original version of PCR that Mullis developed uses repeated cycles
of elevated temperatures to separate DNA strands, which are then copied by a
heat-stable DNA polymerase.
Repeating the cycle many times leads to an
exponential increase in the quantity of DNA.
In this way, even traces
of DNA can be amplified into amounts that can be easily sequenced or
quantified.
PCR amplification played a key role in the Human Genome
Project, in which most of the DNA blueprint of one person was sequenced.
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