"In order to turn reluctant consumers with
few unsatisfied core needs into permanent shoppers, consumer product producers
must dumb down consumers by shaping their wants essentially taking over their
lives by encouraging impulse buying, cultivating shopoholism and manufacturing
new desires." - Benjamin R. Barber
" When the dog is repeatedly teased with the
sight of objects inducing salivary secretion from a distance, the reaction of
the salivary glands grows weaker and weaker and finally drops to zero."
Thorstein Veblen, a
theorist of consumption, understood
acquisition was for exhibition, "in order to gain and to hold the esteem of men
it is not sufficient to merely possess wealth or power.
The wealth or
power must be put in evidence." Thorstein
Veblen coined the term 'conspicuous
"Misleading advertising leads to over consumption but
that may be offsetting the under-consumption associated with monopoly prices."
- Edward L. Glaeser, Gergely Ujhelyi, December 2006
"The FTC and the FDA don't have enough resources to go after
every product sold under
false pretenses. Consumers should be highly skeptical of claims made for any pill, patch,
cream or device. We like to
think of consumers as our agents in the field" - Matthew Daynard, a senior
attorney in the Federal Trade Commission's advertising practices
"Our enormously productive economy demands that we make
consumption our way of life, that we convert the buying and use of goods into
rituals, that we seek our spiritual satisfaction,
our ego satisfaction, in
The measure of social status,
of social acceptance, of prestige, is now to be found in
The very meaning and significance of our lives today is
expressed in consumptive terms.
The greater the pressures upon the
individual to conform to safe and accepted social standards, the more does he
tend to express his aspirations and his individuality in terms of what he
wears, drives, eats - his home, his car, his pattern of food consumption, his
We require not only "forced draft" consumption, but
"expensive" consumption as well.
We need things
consumed, burned up, replaced and
discarded at an ever-accelerating rate."- Victor Lebow
range of TV hucksters, pesky telemarketers and the daily onslaught of direct
junk mail is one of the great perks of maturity.
It seems Americans are
so thoroughly defined by commerce that a decline in ad dollars aimed our way
challenges our identity according to the contemporary
Cartesian principle: I consume
therefore I am."- Daniel S. Hinerfeld
Seven blunders of materialistic
5. Science without humanity
7. Politics without
"Like most habitual shoppers,
I was looking for something that I wanted
more than I needed, something I could not necessarily describe but would
recognize when I saw it.
looking for something I had bought new long ago but had lost and was expecting
to find once again.
Call me a constantly lapsing recovering consumer.
I am not proud of this, though I
am not ashamed of it either.
It means is that I am an entirely average
American, easily driven by complex and
unpleasant realities to the escapist distractions of stuff.
I am a
member of what social critics call the "bewildered herd," though I like to think that I
am less bewildered and more self-aware
than most of my fellow
cattle, even when I find myself buying another pair of high heels that I
can't really walk in and don't need." - Erin Aubry
"The word "consume" brings us back
to the origins of separation in
fire, a metaphor for our
civilization's consumptive linearity.
Indeed, the conversion of
human bonds into money resembles an oxidative reaction in chemistry, which
replaces existing internal chemical bonds with new, lower-energy bonds to
something from the outside, an oxygen atom.
Money is like the thermal energy liberated
thereby, no longer bound to any individual and thus free to perform work.
Incinerating relationships and converting them into services, the
original bonds among individuals are severed.
A purchased "service" is as generic as the
money that buys it.
Any social relationship embodies a kind of
wealth in the form of bonds or ties, which can in principle be liquidated,
turned into a commodity, and sold back as a service.
Almost no relationship is exempt from this
colonization of the social space: not parenting, not sex, not friendship, not
Let's start with an
example of this colonization that also exemplifies the inauthenticity of
commoditized relationships: the "hospitality industry".
This is the
name by which the hotel industry calls itself, but what a perversion of the
original meaning of the word hospitality!
Hospitality bespeaks a generous, welcoming
attitude of sharing one's home.
How would you feel if you shared the
home of a friend for a few days and were then presented with a bill, with 500%
markups for each telephone call, bottle of water, and
item of food you
consumed?" - Charles Eisenstein
This web site is not a commercial web site and
is presented for educational
This website defines a
new perspective with which to engage reality to which its author adheres. The
author feels that the falsification of reality outside personal experience has
forged a populace unable to discern propaganda from reality and that this has
been done purposefully by an international corporate cartel through their
agents who wish to foist a corrupt version of reality on the human race.
occurs when any group refuses to tolerate religious practices, religious
beliefs or persons due to their religious ideology. This web site marks the
founding of a system of philosophy named The Truth of the Way of Life - a
rational religion based on reason which requires no leap of faith, accepts no
tithes, has no supreme leader, no church buildings and in which each and every
individual is encouraged to develop a personal relation with the Creator and
Sustainer through the pursuit of the knowledge of reality in the hope of curing
the spiritual corruption that has enveloped the human spirit. The tenets of The
Truth of the Way of Life are spelled out in detail on this web site by the
author. Violent acts against individuals due to their religious beliefs in
America is considered a "hate crime."
This web site in no way condones
violence. To the contrary the intent here is to reduce the violence that is
already occurring due to the international corporate cartels desire to control
the human race. The international corporate cartel already controls the world
economic system, corporate media worldwide, the global industrial military
entertainment complex and is responsible for the collapse of morals, the
elevation of self-centered behavior and the destruction of global ecosystems.
Civilization is based on cooperation. Cooperation does not occur at the point
of a gun.
American social mores and values have declined precipitously
over the last century as the corrupt international cartel has garnered more and
more power. This power rests in the ability to deceive the populace in general
through corporate media by pressing emotional buttons which have been
preprogrammed into the population through prior mass media psychological
operations. The results have been the destruction of the family and the
destruction of social structures that do not adhere to the corrupt
international elites vision of a perfect
world. Through distraction and coercion the direction of thought of the
bulk of the population has been directed toward solutions proposed by the
corrupt international elite that further consolidates their power and which
further their purposes.
All views and opinions presented on this web
site are the views and opinions of individual human men and women that, through
their writings, showed the capacity for intelligent, reasonable, rational,
insightful and unpopular thought. All factual information presented on this web
site is believed to be true and accurate and is presented as originally
presented in print media which may or may not have originally presented the
facts truthfully. Opinion and thoughts have been adapted, edited, corrected,
redacted, combined, added to, re-edited and re-corrected as nearly all opinion
and thought has been throughout time but has been done so in the spirit of the
original writer with the intent of making his or her thoughts and opinions
clearer and relevant to the reader in the present time.
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