Stewart, an Irishman, occupies a little narrow place on Broadway a few feet
wide, where he peddles needles, and thread and tape for years.
Stewart suddenly bloomes out in a palatial building, with a thousand clerks
behind his counters, and twenty million dollars worth of goods upon the
The Italianate design, faced with Tuckahoe marble, featured
four floors of pedimented windows, the first commercial building in the United
States to display an extravagant exterior.
To display merchandise the
"Marble Palace" at 280 Broadway
emphasized natural light from the structure's central rotunda and high
At the same time, there is a branch store of AT Stewart &
Co., in Glasgow, Scotland, and another in Germany; besides establishments in
Belfast, Ireland, and in Paris.
The peculiarity of his style of
business was, that AT Stewart had in his store a number of departments; and, in
the various departments, goods of every variety, of the best quality, and at
the cheapest wholesale prices and - AT Stewart & Co. focused on customer
Propaganda was designed to deceive the public as to the means
by which AT Stewart could sell such excellent goods so cheap.
myth was that he bought his goods at
auction, and very cheap, because they were the tail end of stocks, and damaged;
and that Mrs. Stewart renovated them, and thus enabled him to fool the ladies
of New York, and make them believe them new goods.
1876 Stewart hires twenty clerks
to read, respond and mail out entailed orders.
That year he profited by
over $500,000 from the mailing business alone.
"AT Stewart could not
have kept up his stock by auction purchases; nor could he have obtained such
goods at auction, nor could Mrs. Stewart renovate all the goods sold in
Glasgow, Belfast and Germany.
AT Stewart owned no interest in the grand
buildings erected by AT Stewart & Co. at Saratoga, no interest in AT
Stewart & Co. in Glasgow, Scotland, nor in the Germany.
had no interest in the business except a commission on sales.
Stewart broke down one thousand retail merchants in New York City, many of whom
became his clerks.
After AT Stewart's death three immense
establishments were started in New York City on the model of AT Stewart's,
keeping in the various departments excellent goods retailed at wholesale
prices." - LB Woolfolk
imagery of print, film, and air wave the typical American citizen is commonly
depicted as an uncommonly shrewd person.
He or she is dramatized as a
thoughtful voter, rugged
individualist, and, above all, as a careful,
hardheaded consumer of the products of
the flowering of
twentieth-century progress and enlightenment.
Most of us like to fit into
this image, and some are justified in
The men and
women who hold up these
glowing images, particularly the
do so, with tongue in
cheek." - Vance Packard
"Changing someone's emotional state makes
physiological changes in their
body and alters the
actions they are likely to take now and in the future.
the purpose of sales and
change how you feel about a product or company is to change the likelihood of
your making a purchase." - Edward Wilson & Wes Unruh
triumph of manufactured ignorance is on full display in US political life and
is matched by a savage
militarization of the culture, an intensified
level of violence and aggression, and
withdrawal into private
People smothered in
a fog of exaggerated
self-interest." - Henry A. Giroux
"In order to turn
reluctant consumers into permanent
product producers must
dumb down consumers by shaping their wants
essentially taking over their
lives by encouraging impulse
shopoholism and manufacturing new
desires." - Benjamin R.
consumption understand there is
no primal need to own
consumption understand that acquisition itself is dependent upon
fabricated Pavlovian need
engineered by advertisers.
a theorist of consumption,
understood acquisition was for exhibition, "in order to gain and to hold the
esteem of men it is not
sufficient to merely possess wealth or power.
Wealth or power
must be put on display."
Thorstein Veblen coined the term
"Misleading advertising leads to over
consumption but that may be offsetting the under-consumption associated
with monopoly prices." - Edward L. Glaeser, Gergely Ujhelyi, December
"The FTC and
the FDA don't have enough
resources to go after every product sold under false pretenses.
should be highly skeptical of claims made for any
We like to think of consumers as
our agents in the field." - Matthew Daynard, senior attorney FTC
advertising practices division
very meaning and significance of life
is expressed in consumptive terms.
telemarketers and direct
define identity under the contemporary
Cartesian principle: I consume spam therefore I
"Our enormously productive economy demands that
we make consumption our
way of life, that we
convert the buying and use of goods into rituals, that we seek
spiritual satisfaction in consumption of
acceptance, is found in consumptive patterns.
The greater the pressure
upon the individual to conform to social standards, the more he tends to
express aspirations and
individuality in terms of what he wears, drives, eats - home, car, hobbies,
pattern of food
We require "forced draft expensive" consumption,
things consumed, burned
up, replaced and discarded at
an ever-accelerating rate."- Victor Lebow
"I was looking for something that I wanted more
than I needed, something I could not necessarily describe but would recognize
when I saw it.
looking for something I had lost and expected to find once again.
Call me a constantly lapsing recovering flip flopping consumer.
I am not proud of this, though I am not
ashamed of it either.
I am driven by complex
unpleasant realities to escapist distraction in stuff.
I am a
member of what social critics call the "bewildered herd."
like to think I am less bewildered, more
self-aware than my
fellow cattle, even
when I find myself buying another pair of high heels I can't really walk in and
don't need." - Erin Aubry Kaplan
"consume" brings us back to the
origins of separation in fire, a
metaphor for our
civilization's consumptive linearity.
the conversion of human bonds into
money resembles an oxidative
reaction in chemistry, which replaces existing internal chemical bonds with
new, lower-energy bonds to something from the outside,
an oxygen atom.
Money is like
the thermal energy liberated by fire, no longer bound, now free to
incinerate relationships and
converting them into services severs bonds.
A purchased "service" is as generic as the
money that buys it.
Social relationships embody wealth in the form
of bonds or ties, which can be liquidated,
turned into a commodity, and sold back as a service.
No relationship is exempt from
this colonization of the social space:
not friendship, not
Let's start with an example
of this colonization that also exemplifies the
inauthenticity of commoditized
relationships: the "hospitality
bespeaks a generous, welcoming attitude of sharing one's home.
would you feel if you shared the home of a friend for a few days and were then
presented with a bill, with 500% markups for each telephone call,
bottle of water, and
item of food you consumed?"
- Charles Eisenstein
"The PCR test is an
amplification technique used by biologists as a research tool in labs when
trying to unpick mechanisms of disease.
I was frankly astonished to
realise theyre sometimes used in population screening for diseases
astonished because it is a very exacting technique, prone to invisible errors
and its quite a tall order to get reliable information out of it,
especially because of the prodigious amounts of amplification involved in
attempting to pick up a strand of viral genetic code.
The test cannot
distinguish between a living virus and a short strand of RNA from a virus which
broke into pieces weeks or months ago.
I have identified a serious, a
fatal flaw in the PCR test." - Mike Yeadon
| Kary B. Mullis,
Nobel Laureate in Chemistry, died August 7, 2019 of pneumonia at the age of 74.
He won the 1993 Nobel Prize in Chemistry for his invention of the
polymerase chain reaction (PCR) method for copying and amplifying
Mullis invented the PCR method as a chemist at Cetus Corporation.
The original version of PCR that Mullis developed uses repeated cycles
of elevated temperatures to separate DNA strands, which are then copied by a
heat-stable DNA polymerase.
Repeating the cycle many times leads to an
exponential increase in the quantity of DNA.
In this way, even traces
of DNA can be amplified into amounts that can be easily sequenced or
PCR amplification played a key role in the Human Genome
Project, in which most of the DNA blueprint of one person was sequenced.
This web site is not a commercial web site and
is presented for educational
This website defines a
new perspective with which to engage reality to which its author adheres. The
author feels that the falsification of reality outside personal experience has
forged a populace unable to discern propaganda from
reality and that this has been done purposefully by an international
corporate cartel through their agents who wish to foist a corrupt version of
reality on the human race. Religious intolerance occurs
when any group refuses to tolerate religious practices, religious beliefs or
persons due to their religious ideology. This web site marks the founding of a
system of philosophy named The Truth of the Way of the Lumière Infinie -
a rational gnostic mystery religion based on reason which requires no leap of
faith, accepts no tithes, has no supreme leader, no church buildings and in
which each and every individual is encouraged to develop a personal relation
with the Creator and Sustainer through the pursuit of the knowledge of reality
in the hope of curing the spiritual corruption that has enveloped the human
spirit. The tenets of The Truth of the Way of the Lumière Infinie are
spelled out in detail on this web site by the author. Violent acts against
individuals due to their religious beliefs in America is considered a "hate
This web site in no way condones violence. To the contrary the
intent here is to reduce the violence that is already occurring due to the
international corporate cartels desire to control the human race. The
international corporate cartel already controls the world economic system,
corporate media worldwide, the global industrial military entertainment complex
and is responsible for the collapse of morals, the elevation of
self-centered behavior and the destruction
of global ecosystems. Civilization is based on coöperation.
Coöperation does not occur at the
point of a gun.
American social mores and values have declined
precipitously over the last century as the corrupt international cartel has
garnered more and more power. This power rests in the ability to deceive the
populace in general through corporate media by pressing emotional buttons which
have been preprogrammed into the population through prior mass media
psychological operations. The results have been the destruction of the family
and the destruction of social structures that do not adhere to the corrupt
international elites vision of a perfect world. Through distraction and
coercion the direction of thought of the bulk of the population has been
directed toward solutions proposed by the corrupt international elite that
further consolidates their power and which further their purposes.
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individual human men and women that, through their writings, showed the
capacity for intelligent, reasonable, rational, insightful and unpopular
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may or may not have originally presented the facts truthfully.
Opinion and thoughts
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and re-corrected as nearly all opinion and thought has been throughout time but
has been done so in the spirit of the original writer with the intent of making
his or her thoughts and opinions clearer and relevant to the reader in the
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