"In the mid-1990s, studies began to suggest that
long held to be a prime example of a mental process best accomplished without
the interference of emotions, could not only benefit from emotions, but also
might require them." - Jenny Lauren Lee People find a
comfortable predictable day to day manner of living preferable to living on
the thin edge of
Individuals judge situations
confronted primarily through pattern
claim to reason to come to a
conclusion their actual decision is
based more upon a
"feeling" than on a rational decision.
Assume a consumer purchases a
product. The product works as advertised.
This consumer emotionally
registers satisfaction with the product.
subconsciously brands the individual.
Subconscious emotional branding creates
the "correct" emotional
We have the "right feeling" when we see the
product on the shelf the next time and that
right feeling induces
To find profit in so many
similar items, marketers must brand a product on the buyer's mind.
Such efforts put the average American adult in the cross hairs of ~
3,000 advertising messages a day, five times more than two decades ago.
Children are exposed to ~ 40,000
By the age of 18 months,
they can recognize
By 10, they have memorized 300 to 400 brand logos.
The average adult can recognize
thousands of brand
Many seemingly rational
decisions are reflexive snap
judgements, shaped by networks of neurons acting in concert.
"We are embedded in an enormous sea of cultural
messages, the neural influences of which we poorly understand. These
orchestras of cells are
surprisingly malleable, readily responding to the influence of
beginning to understand the
way in which messages
can gain control over our behavior." - neuroscientist Read Montague,
director of the Human Neuroimaging Laboratory at Baylor College of Medicine
The inescapable influence of
marketing brands minds.
marketing physically alters the brain structure.
practicing the piano or learning to read can physically alter areas of the
cerebral cortex, the
intense, repetitive stimulation of marketing shapes susceptible brain circuits
involved in decision making.
monitoring brain activity
directly researchers make inquiries into
consumer choice by
pioneered for medical diagnosis:
positron emission tomography
measures brain chemical
resonance imagery measures the magnetic fields of the brain;
functional magnetic resonance measures
blood flow around neurons.
"This is a way of prying open the jar and seeing
what is inside." - psychologist Jonathan Cohen, director of Princeton
University's Center for the Study of Brain, Mind, &
In the mind's eye,
celebrity faces trigger
many of the same circuits as images of shoes, cars,
and water bottles.
are reduced to a common denominator:
a spasm of synapses in a part
of the cortex called Brodmann's area 10, a region associated with
a sense of identity and social
these neural responses come consciously to mind when a shopper is browsing
Much of what is considered
the product of logic and
deliberation is actually driven by primitive neural systems responsible for
automatic emotional response processes that
evolved to manage conflicts
hunger, thirst and the other
elemental appetites of
In recent years,
discovered that regions such as the amygdala, the hippocampus and
the hypothalamus are dynamic switchboards that
shape the way
social pressure influence the
beliefs trigger the same
malleable circuits of reward, identity,
product branding does.
Lattices of neurons are linked, then continually
revised, by experience.
they are burnt to a crisp by major traumatic experience.
is this feedback that there is no way to
separate the brain's neural
structure from the influence of the
world that surrounds it.
Once researchers learned to map
the anatomy of behavior
they realized that the brain, shaped by the
interplay of genes
and environment, is
disconnect between consumers and providers.
predicated on marketing but it's no trick to sell people what they want;
the trick is to make people
want to buy what you have to sell.
When you succeed,
you're a salesman.
Otherwise, you're simply a
Media advertisements are
designed to be salespersons,
Consumers think purchasing decisions
are within their control.
Knowing they are
being manipulated into making a
purchase, they recoil.
Knowing ads are designed to "sell" they still think themselves immune.
This is known as the blind spot
People want to be entertained but refuse to see entertainment
is, in fact, merely a vehicle for inducing them
to purchase an advertised products.
They want the boundaries between
entertainment and advertising pitches to be clearly delineated. That
delineation is the last thing business wants.
entertainment need to understand how they are manipulated.
consumers found the remote, the videotape and TiVo they zapped commercials.
Advertisers returned the volley with product placement.
films, where advertising had never established the foothold it had in
television and other media venues, deals between producers and advertisers have
Studios are paid large fees for conspicuously placing
products in a scene or making brand name products part of the storyline.
The following is an actual proposal for product placement:
We are about to go into production with the motion picture,
"Run, Sheep, Run", a suspense thriller, set in Los Angeles.
If there is
any interest from your company, and I'm sure there must be, the film is better
than any commercial that has been run on television or any magazine, because
the audience is totally unaware of the sponsor involvement, I would like to
have from your company the suggested brands for the people as listed above and
the necessary cartons of cigarettes to be used.
We would enter a
contract, that upon delivery of the answer print to the distributor, your
company, Reynolds Tobacco, would pay to our production company, the sum of
If for any reason the film is not distributed, then your
company is out only the time in answering my letter, and a few packages of
cigarettes, I think this protects both of us .
I expect to hear from
you very shortly.
Robert P. Richards 08/25/72
visual or auditory, is superior to straight commercials as people generally put
up defenses against invitations to a purchase.
circumvents these defenses
and places the product in the
mind's eye for
This web site is not a commercial web site and
is presented for educational purposes only.
This website defines a
new perspective with which to engage reality to which its author adheres. The
author feels that the falsification of reality outside personal experience has
forged a populace unable to discern propaganda from reality and that this has
been done purposefully by an international corporate cartel through their
agents who wish to foist a corrupt version of reality on the human race.
Religious intolerance occurs when any group refuses to tolerate religious
practices, religious beliefs or persons due to their religious ideology. This
web site marks the founding of a system of philosophy named The Truth of the
Way of the Lumière Infinie - a rational
religion based on reason which requires no leap of faith, accepts no
tithes, has no supreme leader, no church buildings and in which each and every
individual is encouraged to develop a personal relation with the Creator and
Sustainer through the pursuit of the knowledge of reality in the hope of curing
the spiritual corruption that has enveloped the human spirit. The tenets of The
Truth of the Way of the Lumière Infinie are spelled out in detail on
this web site by the author. Violent acts against individuals due to their
religious beliefs in America is considered a "hate crime."
This web site
in no way condones violence. To the contrary the intent here is to reduce the
violence that is already occurring due to the international corporate cartels
desire to control the human race. The international corporate cartel already
controls the world economic system, corporate media worldwide, the global
industrial military entertainment complex and is responsible for the collapse
of morals, the elevation of self-centered behavior and the destruction of
global ecosystems. Civilization is based on coöperation. Coöperation
does not occur at the point of a gun.
American social mores and values
have declined precipitously over the last century as the corrupt international
cartel has garnered more and more power. This power rests in the ability to
deceive the populace in general through corporate media by pressing emotional
buttons which have been preprogrammed into the population through prior
corporate media psychological operations. The results have been the destruction
of the family and the destruction of social structures that do not adhere to
the corrupt international elites vision of a perfect world. Through distraction
and coercion the direction of thought of the bulk of the population has been
directed toward solutions proposed by the corrupt international elite that
further consolidates their power and which further their purposes.
views and opinions presented on this web site are the views and opinions of
individual human men and women that, through their writings, showed the
capacity for intelligent, reasonable, rational, insightful and unpopular
thought. All factual information presented on this web site is believed to be
true and accurate and is presented as originally presented in print media which
may or may not have originally presented the facts truthfully.
Opinion and thoughts have
been adapted, edited, corrected, redacted, combined, added to, re-edited and
re-corrected as nearly all opinion and thought has been throughout time but has
been done so in the spirit of the original writer with the intent of making his
or her thoughts and opinions clearer and relevant to the reader in the present
Fair Use Notice
This site may contain
copyrighted material the use of which has not always been specifically
authorized by the copyright owner. We are making such material available in our
efforts to advance understanding of criminal justice, human rights, political,
economic, democratic, scientific, and social justice issues, etc. We believe
this constitutes a 'fair use' of any such copyrighted material as provided for
in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C.
Section 107, the material on this site is distributed without profit to those
who have expressed a prior interest in receiving the included information for
research and educational purposes. For more information see:
www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted
material from this site for purposes of your own that go beyond 'fair use', you
must obtain permission from the copyright owner.
© Lawrence Turner
All Rights Reserved